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Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though. After all, cookies have their fair share of problems in terms of relevance for consumers. Just about...
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This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...
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One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more...
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One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising...
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In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode to preserve...
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The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from...
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By looking at data compiled over the last few years, studies have found that not only did transaction volume grow year over year for these two...
