One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more compelling and complete story that resonates with your audience. The challenges of finance marketing With the finance industry slowly growing its digital ad spend, marketers are looking for ways to stand out from competitors and adopt tools, tactics, and systems that are measurable so they can analyze and improve results. In addition to regulatory compliance requirements, finance marketers face some challenges in reaching their audience with a compelling message. There are several reasons for this: Many consumers aren’t knowledgeable about financial products. Content about financial products and services tends to use complex language. The rocky trust relationship between consumers and the finance industry. The right message in the right place Effective messaging will help consumers see how they can benefit from financial products and point them to useful content so they can make informed decisions. Using plain language, free from jargon, and
One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more compelling
One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising
In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode. The response is understandable,
Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point
Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted,
The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news.
While the online ad industry has grown exponentially over the years, so has the importance of
Experts on Black Friday/Cyber Monday predict that this year will be Bigger than previous years. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season.