How context + storytelling makes more effective advertising
One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising because the timeframe for attracting attention, garnering interest, and inspiring action is mere seconds. But what if the content alongside your ad was part of the story? Ads shouldn’t be an island It’s not uncommon for ads to show up beside content that has no particular relevance to the ad. I tested this out by looking at what ads would run next to an article with advice on staying cool at home during a heatwave. None of the ads were precisely relevant, but they were all humorous in their own way given the context – here’s a sample of what I saw ads for: Face masks – so important when working from home, Pods – for a quieter, happier place in open office environments, and Refrigerators – the winner for most relevant since it’s cool and keeps hydrating liquids cool. We’ve
How context + storytelling makes more effective advertising
One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising
Advertisers and the new normal for brand safety {Webinar recap}
In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode. The response is understandable,
Reduce the threat of fake news, misinformation with Peer39 and NewsGuard
Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin
Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites
Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted,
Impact and options of the “coronavirus”: Three phases for advertising strategies
The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news.
Report: How modernized brand safety targeting of News can unlock advertising opportunities
While the online ad industry has grown exponentially over the years, so has the importance of
Black Friday and Cyber Monday mark an influx of major consumer holiday spending
Experts on Black Friday/Cyber Monday predict that this year will be Bigger than previous years. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season.