Contextual targeting: Say goodbye to cookies and hello to context
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though. After all, cookies have their fair share of problems in terms of relevance for consumers. Just about everyone has a story like one of these: You buy something and then see ads for the item you’ve purchased all over the sites you visit for days or weeks. You buy a gift for someone—let’s say it’s your 10-year-old niece—and you start seeing ads related to that gift you have no interest in anymore. You’re a parent working full time and do searches at home related to your child’s needs and the ads follow you around while you work at the office. Not ideal, is it? While research shows consumers want personalized ads, there’s a growing unwillingness to sacrifice personal privacy in the interest of a better experience with ads. And given that consumers haven’t been cool with cookies for a
Contextual targeting: Say goodbye to cookies and hello to context
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all
Brand suitability: Target the right content with context
This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The sensitive
Capitalize on audience interests in finance industry
One of the most significant advantages of contextual targeting as a cornerstone of your advertising strategy is the ability to build a more compelling
How context + storytelling makes more effective advertising
One of the most effective ways marketers have to connect with their audience is storytelling. This
Advertisers and the new normal for brand safety {Webinar recap}
In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers
Reduce the threat of fake news, misinformation with Peer39 and NewsGuard
Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point
Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites
Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted,
Impact and options of the “coronavirus”: Three phases for advertising strategies
The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news.
Report: How modernized brand safety targeting of News can unlock advertising opportunities
While the online ad industry has grown exponentially over the years, so has the importance of