Advertisers and the new normal for brand safety {Webinar recap}

In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode. The response is understandable, especially given the very real human concerns associated with the current coronavirus (COVID-19) pandemic. You want to be sensitive to what’s happening, which usually involves a significant shift or reduction in advertising. Recently, our partner MediaMath invited Alex White, COO of Peer39, to have a conversation about the challenges advertisers are facing right now in the face of an active global pandemic. Danny Sepulveda, SVP for Policy & Advocacy at MediaMath, hosted Alex as part of their Digital Dialogues webinar series. Together, Alex and Danny discussed the state of advertising and content in the time of coronavirus, and provided important recommendations around “A New Normal for Brand Safety.” The 3 phases of coronavirus content In a recent blog post, we outlined the three phases of content about coronavirus and the impact on advertisers with each phase: In the first phase, advertisers became aware