CTV ad buys just got better with the Peer39 contextual planning and targeting tools

Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television (cable/satellite) are no longer the default, video stores are practically non-existent, and yet, the amount of content we have access to today far exceeds our wildest dreams back in the day.  The shift to streaming services has run parallel to advances in the technology we use to watch television. And though that experience of watching TV has gone through radical changes, consumers aren’t giving up their TVs.  The case for advertising on CTV According to a recent report from Conviva, viewing time for streaming in the past year is up 57% globally, though Europe had the highest increase (121%), followed by South America (104%) and North America (51%). However, when you look at content and device type specifically, CTV is up over 200%. And, of course, the rapid growth of CTV opens up significant opportunities for advertisers for reaching an engaged audience. In