Contextual connected TV (CTV) advertising: the next evolution for marketers
Consumers are clearly enjoying the convenience of the CTV experience thanks to improved internet access, faster speeds, reduced costs and the ease of using connected devices. With some many customers shifting to more flexible models for consuming television, advertisers are fast to follow them using contextual connected TV advertising.
Contextual connected TV (CTV) advertising: the next evolution for marketers
Consumers are clearly enjoying the convenience of the CTV experience thanks to improved internet access, faster speeds, reduced costs and the ease of using connected devices. With some many customers shifting to more flexible models for consuming television, advertisers are fast to follow them using contextual connected TV advertising.
Introducing Reticle to Peer39’s Contextual Data Marketplace
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain ad relevance. Based on its history of driving performance without the need for cookies, contextual targeting is eliminating media inefficiencies by ensuring advertising investments are delivering in suitable contexts.
Now is the time to explore cookie-free tactics
“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data” (HBR)
This evolution of marketing has happened at great speed, and cost—primarily to consumers. The too-often unchecked use of data has resulted in significant changes to browser controls, and privacy regulations that protect the consumer.
Peer39 Launches Advanced Brand Suitability Targeting Controls, Creating Modern Approach for Targeting New Inventory
Advanced pre-bid semantic targeting controls and monthly insights are now available, in support of 4A’s and GARM suitability framework New York – December 17, 2020 – Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernize their own suitability
The opportunity and challenges of CTV advertising
Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid consumer adoption of connected TV (CTV) has been closely followed by increased investment from brands. Connected TV is an exciting and growing opportunity for advertisers—the case for venturing into
CTV ad buys just got better with the Peer39 contextual planning and targeting tools
Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television (cable/satellite) are no longer the default, video stores are practically non-existent, and yet, the amount of content we have access to today far exceeds our wildest dreams back in the day.
Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV
Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time,
Hyperpartisan, misinformation content on the rise
As a data company that sees over 450 million unique webpages each day, Peer39 has an ability to see what is trending across content. Sometimes that can be cause for celebration, however in times like these, it can mean cause for tremendous concern. In October alone, we’re seeing the following increases; Misinformation and
Contextual targeting: Say goodbye to cookies and hello to context
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though. After all, cookies have their fair share of problems in terms of relevance for consumers. Just about everyone has a story like one of these: You buy