While the online ad industry has grown exponentially over the years, so has the importance of brand safety standards. Most recently this has included brands manually adding to legacy avoidance strategies that have led brands down an over-restrictive path avoiding entire categories such as News. Brand safety and blacklists: an outdated standard? Keyword blacklists have …
Experts on Black Friday/Cyber Monday predict that this year will be Bigger than previous years. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
