In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode. The response is understandable, especially given the very real human concerns associated with the current coronavirus (COVID-19) pandemic. You want to be sensitive to what’s happening, which usually involves a significant shift or reduction in advertising. Recently, our partner MediaMath invited Alex White, COO of Peer39, to have a conversation about the challenges advertisers are facing right now in the face of an active global pandemic. Danny Sepulveda, SVP for Policy & Advocacy at MediaMath, hosted Alex as part of their Digital Dialogues webinar series. Together, Alex and Danny discussed the state of advertising and content in the time of coronavirus, and provided important recommendations around “A New Normal for Brand Safety.” The 3 phases of coronavirus content In a recent blog post, we outlined the three phases of content about coronavirus and the impact on advertisers with each phase: In the first phase, advertisers became aware
In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode. The response is understandable,
Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin
Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media NEW YORK, April 02, 2020
The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news.
While the online ad industry has grown exponentially over the years, so has the importance of
Experts on Black Friday/Cyber Monday predict that this year will be Bigger than previous years. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season.