Take control over your media investment with the expanded Contextual Data Marketplace
Peer39 is proud to announce the addition of a handful of new contextual data providers to our Contextual Data Marketplace™, bringing the total to 14 partners. These new partners join NewsGuard, Reticle, and Planalytics in rounding out the suite of brand suitability, and cookie-free data with datasets that provide more precision and control over advertisers’ media investment, while leveraging privacy-friendly targeting to optimize their programmatic media. The Global Disinformation Index (GDI) – ensure brands are funding credible journalism, not disinformation/fake news Factmata – avoid threats and risks related to narratives in toxic content Socialcontext – target news content that promotes diversity,
Peer39 Grows Contextual Data Marketplace with New Providers and Modern Controls for Responsible Media Investment
Additions include cookie-free targeting options and controls to fund credible journalism and avoid misinformation, copyright infringement and toxic narratives New York – September 14, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today announced the addition of new contextual data providers to its
Predicting consumer spending during the post-pandemic and back to school shopping season
With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen pre-pandemic for the first time in almost two years. Consumers are eager to interact with people outside their household and to get back to life and whatever the new normal is.
Automate contextual category recommendations with Centro and Peer39
Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future targeting strategies–available natively, within a DSP. Peer39 is proud to partner with Centro to power their Contextual Intelligence software in the Basis platform,
Learn how Olympic-level advertising investments can be supported (or enhanced) with advanced contextual strategies
After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games will captivate the world for seventeen days. The cultural global audiences will have over 7,000 hours of coverage across 41 sports and 339 medal events–including four new and two
Leveraging weather analytics and purchase data to increase precision in ad targeting
The start of July in North America marks an annual boost in demand for advertisers selling summer apparel, consumables, and outdoor living products. The combination of warm weather, Independence Day, and Canada Day all coincide to make the first week of July a busy one for businesses and advertisers in this market segment.
The Product Demand Index: A Powerful Predictive Analytic that Helps Advertisers Understand “Consumer Context” and Improve Returns
The move to more contextually-based audience selection for display ads continues to accelerate. And as businesses face the challenge of replacing cookie-driven audience targeting, marketers are looking for proven ways to create relevant advertising that drives purchases and brand loyalty. Contextual targeting has emerged as a powerful solution, but it’s important to explore