show-level-CTV-transparency

Peer39 Launches Show-level Transparency Reporting for CTV, Ushering in New Era of Programmatic CTV Clarity

For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery Performance Offering Rounds off a Full Suite of CTV Targeting, Suitability and Transparency Tools Normalizing Activation and Measurement Data Insights for Buyers New York – January 18, 2021 – Advertisers have been eager to capitalize on CTVs astounding audience growth. Yet their CTV buys have lacked the transparency and uniform data consistency into the actual programming ads appear within, leaving advertisers without important insights needed for understanding campaign success to optimize where and how to invest further.  Peer39, the leading global provider of pre-bid keyword,

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Get More Visibility into Connected TV with the Peer39 Transparency Report for CTV

The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility and control. As a result, the very definition of television is changing; most people now include  streaming services like Netflix, Hulu, Amazon and YouTube when they think of “television.”  It’s not a fad: A

Supporting Diversity, Equity, and Inclusion with Socialcontext

One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the programmatic world. One of our partners, socialcontext.ai, epitomizes that effort and why it’s important to advertisers by offering the ability to target audiences as they read important, socially conscious news.

CTV Targeting Just Got Better With Purchase Affinity and Demographics Categories

On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with location-based targeting when using data from applicable Contextual Data Marketplace partners.  Want to find Pet Enthusiasts (or other buyer groups with Purchase Affinity) in a specific location for your

Announcing New CTV Suitability Categories to Power Pre-bid Contextual Targeting and Performance at Scale on Advertising’s Fastest-Growing Channel

Connected TV is the fastest-growing advertising channel, and with good reason.  While COVID-19 helped accelerate CTV adoption, the trend shows no signs of tapering off into 2022 and beyond: Leichtman Research Group said over 80% of TV households have at least one CTV device, a penetration higher than cable TV.  eMarketer projects that

A unique approach to brand suitability with DeepSee

There are a number of methods brands use to ensure brand suitability  – most involve measuring publisher quality using reports from Invalid Traffic (IVT) vendors.  These reports, generally speaking, are based on aggregated impression data about the quality of the visitor, not necessarily the quality of the publisher itself. They only scratch the