Contextual Category Targeting | Centro and Peer39 | Peer39

Automate contextual category recommendations with Centro and Peer39

Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future targeting strategies–available natively, within a DSP. Peer39 is proud to partner with Centro to power their Contextual Intelligence software in the Basis platform, and to help provide advertisers with unprecedented transparency into their data and targeting metrics. What is contextual Intelligence? Basis is the first demand-side platform to offer contextual category recommendations based on first-party data from advertisers.  Advertisers can use this feature natively within their DSP to automatically analyze

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Leveraging weather analytics and purchase data to increase precision in ad targeting

The start of July in North America marks an annual boost in demand for advertisers selling summer apparel, consumables, and outdoor living products. The combination of warm weather, Independence Day, and Canada Day all coincide to make the first week of July a busy one for businesses and advertisers in this market segment. 

The Product Demand Index: A Powerful Predictive Analytic that Helps Advertisers Understand “Consumer Context” and Improve Returns

The move to more contextually-based audience selection for display ads continues to accelerate.  And as businesses face the challenge of replacing cookie-driven audience targeting, marketers are looking for proven ways to create relevant advertising that drives purchases and brand loyalty. Contextual targeting has emerged as a powerful solution, but it’s important to explore

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Intelligence into Future-proof Targeting Categories

Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New York — May 18, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn

Contextual connected TV (CTV) advertising: the next evolution for marketers

Consumers are clearly enjoying the convenience of the CTV experience thanks to improved internet access, faster speeds, reduced costs and the ease of using connected devices. With some many customers shifting to more flexible models for consuming television, advertisers are fast to follow them using contextual connected TV advertising.

Introducing Reticle to Peer39’s Contextual Data Marketplace

Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain ad relevance. Based on its history of driving performance without the need for cookies, contextual targeting is eliminating media inefficiencies by ensuring advertising investments are delivering in suitable contexts.