How context + storytelling makes more effective advertising

One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising because the timeframe for attracting attention, garnering interest, and inspiring action is mere seconds.  But what if the content alongside your ad was part of the story? Ads shouldn’t be an island It’s not uncommon for ads to show up beside content that has no particular relevance to the ad.  I tested this out by looking at what ads would run next to an article with advice on staying cool at home during a heatwave. None of the ads were precisely relevant, but they were all humorous in their own way given the context – here’s a sample of what I saw ads for: Face masks – so important when working from home, Pods – for a quieter, happier place in open office environments, and Refrigerators – the winner for most relevant since it’s cool and keeps hydrating liquids cool. We’ve

Read More »

Black Friday and Cyber Monday mark an influx of major consumer holiday spending

Experts on Black Friday/Cyber Monday predict that this year will be Bigger than previous years. Forecasts are coming in over $140 billion, with e-commerce sales growing from 14% to 18% – an increase to the 11.2% recorded in 2018. Shoppers are expected to spend close to $1,500 per household during this holiday season.