Introducing Reticle to Peer39’s Contextual Data Marketplace
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain ad relevance. Based on its history of driving performance without the need for cookies, contextual targeting is eliminating media inefficiencies by ensuring advertising investments are delivering in suitable contexts.
Introducing Reticle to Peer39’s Contextual Data Marketplace
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain ad relevance. Based on its history of driving performance without the need for cookies, contextual targeting is eliminating media inefficiencies by ensuring advertising investments are delivering in suitable contexts.
Now is the time to explore cookie-free tactics
“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data” (HBR)
This evolution of marketing has happened at great speed, and cost—primarily to consumers. The too-often unchecked use of data has resulted in significant changes to browser controls, and privacy regulations that protect the consumer.
Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace
New York – March 2, 2021 – Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers’ insights more easily accessible to programmatic ad buyers.
The opportunity and challenges of CTV advertising
Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid consumer adoption of connected TV (CTV) has been closely followed by increased investment from brands. Connected TV is an exciting and growing opportunity for advertisers—the case for venturing into
CTV ad buys just got better with the Peer39 contextual planning and targeting tools
Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television (cable/satellite) are no longer the default, video stores are practically non-existent, and yet, the amount of content we have access to today far exceeds our wildest dreams back in the day.
Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV
Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time,
Hyperpartisan, misinformation content on the rise
As a data company that sees over 450 million unique webpages each day, Peer39 has an ability to see what is trending across content. Sometimes that can be cause for celebration, however in times like these, it can mean cause for tremendous concern. In October alone, we’re seeing the following increases; Misinformation and
Contextual targeting: Say goodbye to cookies and hello to context
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though. After all, cookies have their fair share of problems in terms of relevance for consumers. Just about everyone has a story like one of these: You buy
Brand suitability: Target the right content with context
This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The sensitive nature of these news topics has made advertisers particularly reticent about placing ads on news content. We saw it in the early days of the pandemic when blocklists were