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4 min read
4 Persistent Myths About CTV Content-Level Signals
When I wrote “Debunking The Four Biggest Myths About CTV Content-Level Signals” for AdExchanger back in 2024, every CTV publisher seemed to be asking...
3 min read
FAST is out-signaling the rest of CTV. Buyers should be using it now.
David Simutis: Jul 8, 2026 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
2 min read
FAST channel advertising: a practical guide to signal-first buying
David Simutis: Jun 30, 2026 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...
3 min read
Why algorithms are optimizing against the wrong things in FAST
More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...
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3 min read
Avoid vs. Activate: The Two Strategic Paths in 2026
The 2026 cycle is forcing a decision that every advertiser needs to make deliberately rather than by default. As political content expands across all...
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2 min read
Peer39 Acquires Adloox, Extending Brand Safety, Contextual Intelligence and Verification Across DV360, Meta, and Amazon DSP
Peer39 acquired Adloox to give advertisers consistent, independent quality signals across every major platform. Peer39 already provided that signal...
3 min read
Why CTV Bid Requests Lose Program Data
David Simutis: May 11, 2026 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
