Experian joins Peer39 Contextual Data Marketplace

When we launched the Contextual Data Marketplace™, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest Contextual Data Marketplace partner, giving advertisers privacy-safe, cookie-free, location-based data for Purchase Affinity and Demographics categories.

Peer39 Interview Series: Reticle's Josh Rosen

We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was developed out of Hotspex Media to address the growing need of connecting emotional relevance intent of advertisements to contextual environments.

Oh where, oh where has my CTV buy gone?

Quality, Context, Optimization The rapid rise of connected TV doesn't mean that all inventory is brand-safe and premium. And it also doesn't mean that you're able to start with the same kinds of controls that you have in other media.

Peer39 Interview Series: socialcontext's Chris Vargo

Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication, Media and Information and the Leeds School of Business. His courses focus on marketing, machine learning, news, and media analytics. He is a co-founder and CEO of socialcontext and a Partner in Peer39’s Contextual Data Marketplace. We spent some time with Chris recently to learn more about..

What we know about Google’s announcement and what you should start doing now

Google’s recent announcement regarding the Topics API is the next step in the evolution to a cookieless world. If you weren’t keeping up with all the relevant proposals, here is a summary of what’s happening and why it’s relevant.  The Topics API is replacing Google’s FLoC proposal, which assigned users to certain audience groups by web behavior, tracked by the browser. Users were still being monitored by Google, much in the same way..

Peer39 Launches Show-level Transparency Reporting for CTV, Ushering in New Era of Programmatic CTV Clarity

For the First Time, CTV Buyers Gain Consistent Visibility of Show-Level, Channel, Content, And Delivery PerformanceOffering Rounds off a Full Suite of CTV Targeting, Suitability and Transparency Tools Normalizing Activation and Measurement Data Insights for Buyers   New York – January 18, 2021 – Advertisers have been eager to capitalize on CTVs astounding audience growth. Yet their CTV buys have lacked the transparency and uniform..

Get More Visibility into Connected TV with the Peer39 Transparency Report for CTV

The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility and control. As a result, the very definition of television is changing; most people now include  streaming services like Netflix, Hulu, Amazon and YouTube when they think of “television.” 

Supporting Diversity, Equity, and Inclusion with Socialcontext

One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the programmatic world. One of our partners, socialcontext.ai, epitomizes that effort and why it’s important to advertisers by offering the ability to target audiences as they read important, socially conscious news. Socialcontext detects diversity, equity and inclusion news content using..

Announcing New CTV Suitability Categories to Power Pre-bid Contextual Targeting and Performance at Scale on Advertising’s Fastest-Growing Channel

Connected TV is the fastest-growing advertising channel, and with good reason.  While COVID-19 helped accelerate CTV adoption, the trend shows no signs of tapering off into 2022 and beyond: Leichtman Research Group said over 80% of TV households have at least one CTV device, a penetration higher than cable TV.  eMarketer projects that CTV households will increase to 115.2 million by 2025, from 106.4 million in 2021.  The ad dollars..