Blog

3 min read

How To Avoid MFA: Practical Tools, Setup Strategies, and What Actually Works

By now, most marketers understand what Made-for-Advertising (MFA) sites are and why they matter. The challenge is not awareness. The challenge is...

5 min read

Beyond Verification: What Smarter CTV Buyers Are Demanding Now

David Simutis: Mar 19, 2026 1:50:40 PM

The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?

5 min read

Peer39 Interview Series: Nicole Kilaita, Director, DSP Product & Adtech Strategy, Yahoo DSP

5 min read

The Definitive Guide to Programmatic CTV Buying

David Simutis: Mar 13, 2026 4:59:59 AM

Program-Level Targeting for Enhanced Transparency and ROI

3 min read

CTV Is Taking Linear Budgets Without Reporting Like Linear at All

David Simutis: Mar 12, 2026 4:45:00 AM

CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...

2 min read

MFA in the Wild: What Real Campaigns Quietly Reveal

Made for Advertising (MFA) inventory is rarely the reason a campaign gets flagged.

1 min read

From Signal to Strategy: Peer39 @ Marketecture Live

David Simutis: Mar 3, 2026 11:15:00 AM

Too often when the CTV industry talks about transparency, the focus is on outcomes, measurement standards, fraud detection, and fee structures.

2 min read

Peer39 Interview Series: Beej Gefsky, VP Content Acquisition & Partnerships, Vesta Stream Studios