Ad Adjacency: Key Considerations and Tips for 2023
Where and when ads appear—and what content they appear next to—has long been a concern for digital marketers. But that concern is growing in urgency. New channels and increasingly complex digital platforms have made it tricky to keep track of all of the different contexts in which ads can appear, creating risks to brand suitability and reputations. Ad adjacency, therefore, has emerged as a serious consideration for advertisements in 2023.