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2 min read
As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and greater control. While CTV quality has taken center stage, many of the same risks advertisers first...
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2 min read
As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With...
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2 min read
CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...
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1 min read
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
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3 min read
David Simutis: Nov 14, 2025 1:02:28 PM
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2 min read
The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...
2 min read
David Simutis: Nov 5, 2025 2:32:04 PM
As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...
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