Winning the Sports Ad Game on CTV: How Peer39 Brings Precision to a Fragmented Arena

How Peer39 gives media teams breathing room without losing control or performance.

"I don't know. What do you want to watch?"

CTV Connect brought together over 500 decision-makers from across the entire Connected TV ecosystem for a two-day conference in New York City. With so much growth and rapid changes, there were lively conversations, panels, and roundtables around measurement, audience engagement, AI, budgeting strategies, and transparency.

If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took into consideration serving size, ingredients, vitamin content percentage, calories, cost, and flavor.

Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a few days packed with connections, insights, opportunities, and a lot of walking.

Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest discussions at the Brand Safety Summit in New York City on October 29 and 30.

Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP) and direct deals, an inability to optimize campaigns mid-flight, and the presence of non-OTT content in CTV environments such as mobile apps or low-quality content are three significant issues that need solutions.