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2 min read
Most CTV buying still assumes one thing. That where an ad runs tells you something about what a viewer is watching. In reality, it often does not. A single app can include premium episodic content, live sports, short-form clips, and low-attention...
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3 min read
David Simutis: Mar 26, 2026 9:59:24 AM
In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...
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3 min read
The 2026 midterm election cycle is projected to be the most expensive midterm on record. Industry forecasts from AdImpact estimate $10.8 billion in...
3 min read
David Simutis: Mar 20, 2026 12:06:53 PM
Not all of CTV's unique complexities are easily solved, but when it comes to campaign performance, getting some of the basics fixed can make a huge...
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3 min read
By now, most marketers understand what Made-for-Advertising (MFA) sites are and why they matter. The challenge is not awareness. The challenge is...
5 min read
David Simutis: Mar 19, 2026 1:50:40 PM
The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?
5 min read
David Simutis: Mar 13, 2026 4:59:59 AM
Program-Level Targeting for Enhanced Transparency and ROI
3 min read
David Simutis: Mar 12, 2026 4:45:00 AM
CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...
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