Author:
Jason andersen

Location-Based Audiences: Optimizing Performance in a Cookieless Era

Location-Based Audiences: Optimizing Performance in a Cookieless Era

A guest blog post from Jason Andersen, who heads Strategic Initiatives and Partner Enablement for Experian Marketing Services. As the digital landscape shifts focus toward privacy and away from cookies and ID-based tracking, precise targeting requires new tactics. One method is leveraging cookieless data linked to household and consumer-level information indexed to geographic locations.

By

Jason Andersen

|

Jul 11, 2023

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