1 min read
David Simutis: Feb 26, 2026, 1:30:00 PM
Every advertiser assumes that when they buy a CTV impression, it is appearing on a television screen during a show. Unfortunately, Peer39 data reveals a different reality: without proper controls, an average of 6.8% of CTV impressions run on what we...
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1 min read
David Simutis: Feb 25, 2026, 2:51:05 PM
Connected TV (CTV) advertisers have had to play a game of "best guess" with their media buys. When buying programmatically, the industry standard has...
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3 min read
David Simutis: Nov 14, 2025, 1:02:28 PM
2 min read
David Simutis: Nov 5, 2025, 2:32:04 PM
As Q4 nears the end, successful advertisers aren't sweating the pressure to deliver performance under tight timelines. These buyers are moving at the...
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2 min read
David Simutis: Aug 8, 2025, 11:33:11 AM
With the rapidly evolving CTV landscape, advertisers are constantly seeking greater control, transparency, and effectiveness in their campaigns....
2 min read
David Simutis: Mar 26, 2025, 1:58:57 PM
"I don't know. What do you want to watch?"
2 min read
David Simutis: Jan 22, 2025, 12:37:35 PM
If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...
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2 min read
David Simutis: Jan 13, 2025, 4:06:57 PM
Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...
