2 min read
Taking Back Control In CTV: Custom CTV Keywords
David Simutis: Mar 26, 2025 1:58:57 PM
"I don't know. What do you want to watch?"
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David Simutis: Mar 26, 2025 1:58:57 PM
2 min read
Achieving Clarity in CTV Advertising with a Transparent Optimization Metric
David Simutis: Jan 22, 2025 12:37:35 PM
If Peer39 was in the food business, our Quality Score would be an overall rating that would be on food packaging: a number between 1-100 that took...
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2 min read
Takeaways from CES 2025: CTV Innovations, Analytics, and the Path to Simplicity
David Simutis: Jan 13, 2025 4:06:57 PM
Home from CES, people might be caught up on rest by now, but not necessarily on their follow-up emails. This backlog means it was successful CES—a...
3 min read
Overcoming Challenges in Programmatic CTV Advertising: A Buyer's Guide
David Simutis: Oct 7, 2024 2:20:33 PM
Programmatic buyers face unique challenges that can hinder the effectiveness of their CTV campaigns. The rigid structure of Private Marketplace (PMP)...
3 min read
Maximizing Revenue with Peer39’s Publisher Solutions
David Simutis: Aug 13, 2024 3:34:54 PM
Sometimes I enthrall the marketing team with my stories from my first jobs - selling print ads in alternative weekly papers and writing articles for...
2 min read
Harnessing the Power of Shifting Topics with Peer39's Social Predict
David Simutis: Jul 16, 2024 1:03:09 PM
Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the...
2 min read
Programmatic I/O 2024: What We Heard and Saw
David Simutis: Jun 4, 2024 11:32:48 AM
Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas'...
2 min read
CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data
David Simutis: Mar 21, 2024 8:45:00 AM
Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...
1 min read
Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV
David Simutis: Feb 8, 2024 6:24:12 PM
If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement,...
