3 min read
David Simutis: Mar 2, 2023 4:39:44 PM
Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon as the killer commits another grisly act of violence, a commercial cuts in showing that bright and...
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4 min read
David Simutis: Feb 17, 2023 12:53:46 PM
Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more...
6 min read
David Simutis: Jan 30, 2023 5:39:47 PM
Where and when ads appear—and what content they appear next to—has long been a concern for digital marketers. But that concern is growing in urgency....
5 min read
David Simutis: Jan 19, 2023 4:32:12 PM
This will prove to be a dynamic year for digital advertising, with the deprecation of third-party cookies looming, new privacy regulations on the...
5 min read
David Simutis: Dec 23, 2022 4:54:03 PM
Cookies (especially third-party cookies) have long been the backbone of digital marketing efforts: behavioral targeting. However, the end of the...
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5 min read
David Simutis: Nov 30, 2022 10:32:28 AM
With programmatic inventories shrinking, and costs rising, understanding how connected TV advertising works will help you maximize your return on...
5 min read
David Simutis: Nov 28, 2022 11:51:08 AM
Daily digital media consumption is predicted to increase by nine minutes to eight hours and 23 minutes in 2023. That’s a lot of time spent reading...
4 min read
David Simutis: Nov 2, 2022 2:57:11 PM
Everything seems to be getting faster. The speed at which businesses do, well, business, continues to accelerate. Digital and CTV advertising are no...
6 min read
David Simutis: Oct 26, 2022 11:07:34 AM
While CTV advertising is becoming an increasingly popular outlet for programmatic ad spend—with 66% of advertisers planning to increase their CTV...
