David Simutis

2 min read

Programmatic I/O 2024: What We Heard and Saw

Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas' AdExchanger's 2024 Programmatic I/O conference, our Director of Business Development, Joe Rice, shared his...

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2 min read

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...

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1 min read

Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV

If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement,...

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2 min read

Made for Advertising - As the Problem Evolves, So Should Solutions

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings...

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6 min read

Everything You Wanted to Know About Attention Metrics (But Were Afraid to Ask)

Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be...

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6 min read

The Challenges of CTV Advertising Today

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...

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6 min read

Programmatic Advertising: Pros and Cons

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase...

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5 min read

Cookie Deprecation: What to Know about the Cookieless Future

The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising...

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3 min read

The CTV Brand Safety Solution You've Been Missing

Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon...

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