3 min read
David Simutis: Aug 13, 2024, 3:34:54 PM
Sometimes I enthrall the marketing team with my stories from my first jobs - selling print ads in alternative weekly papers and writing articles for alternative weekly papers. (Not at the same time. And yes, print ads.)
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2 min read
David Simutis: Jul 16, 2024, 1:03:09 PM
Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the...
2 min read
David Simutis: Jun 4, 2024, 11:32:48 AM
Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas'...
2 min read
David Simutis: Mar 21, 2024, 8:45:00 AM
Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up...
1 min read
David Simutis: Feb 8, 2024, 6:24:12 PM
If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement,...
2 min read
David Simutis: Nov 21, 2023, 12:32:09 PM
Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings...
6 min read
David Simutis: Sep 19, 2023, 8:45:15 AM
Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be...
5 min read
David Simutis: Aug 2, 2023, 9:45:00 AM
With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...
6 min read
David Simutis: May 16, 2023, 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
