2 min read
David Simutis: Nov 21, 2023 12:32:09 PM
Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings categorization automation for MFA and the ability to avoid AI bot-created content into a single category.
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6 min read
David Simutis: Sep 19, 2023 8:45:15 AM
Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be...
5 min read
David Simutis: Aug 2, 2023 9:45:00 AM
With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...
6 min read
David Simutis: May 16, 2023 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
6 min read
David Simutis: May 2, 2023 4:25:32 PM
Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase...
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5 min read
David Simutis: Mar 22, 2023 5:43:38 PM
The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising...
3 min read
David Simutis: Mar 2, 2023 4:39:44 PM
Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon...
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4 min read
David Simutis: Feb 17, 2023 12:53:46 PM
Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more...
6 min read
David Simutis: Jan 30, 2023 5:39:47 PM
Where and when ads appear—and what content they appear next to—has long been a concern for digital marketers. But that concern is growing in urgency....
