5 min read
David Simutis: Oct 17, 2022 4:06:09 PM
Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together. Here’s why and how to evaluate some alternatives to third-party cookies in your marketing strategies.
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6 min read
David Simutis: Oct 3, 2022 10:00:00 AM
Third-party cookies have long been a digital advertising staple across virtually all web browsers, including Google Chrome, Mozilla Firefox,...
6 min read
David Simutis: Sep 27, 2022 2:47:34 PM
Programmatic ad spend is continuing to grow, with budgets expected to hit $725 billion in 2026 (up from $418 billion in 2021). Contextual traffic is...
2 min read
David Simutis: Sep 14, 2022 2:16:13 PM
Do you know how to spot a fake?
7 min read
David Simutis: Sep 8, 2022 6:08:52 PM
Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as...
8 min read
David Simutis: Aug 26, 2022 12:45:40 PM
No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal...
7 min read
David Simutis: Aug 24, 2022 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
11 min read
David Simutis: Jul 27, 2022 1:00:00 PM
As anticipated, third-party targeting cookies are finally going away with Google's Chrome ending support for third-party cookies.
15 min read
David Simutis: Jul 8, 2022 11:53:48 AM
Historically, digital advertisers relied heavily on behavioral targeting - powered by browser cookies This tactic misses the mark for real-time...
