6 min read
David Simutis: Sep 19, 2023 8:45:15 AM
Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be vital in a post-cookie world.
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5 min read
David Simutis: Aug 2, 2023 9:45:00 AM
With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...
6 min read
David Simutis: May 16, 2023 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
6 min read
David Simutis: May 2, 2023 4:25:32 PM
Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase...
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5 min read
David Simutis: Mar 22, 2023 5:43:38 PM
The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising...
3 min read
David Simutis: Mar 2, 2023 4:39:44 PM
Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon...
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4 min read
David Simutis: Feb 17, 2023 12:53:46 PM
Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more...
6 min read
David Simutis: Jan 30, 2023 5:39:47 PM
Where and when ads appear—and what content they appear next to—has long been a concern for digital marketers. But that concern is growing in urgency....
5 min read
David Simutis: Jan 19, 2023 4:32:12 PM
This will prove to be a dynamic year for digital advertising, with the deprecation of third-party cookies looming, new privacy regulations on the...
