Author:
David simutis

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up on the more than 150 data inputs measured across CTV, Display, OLV, and Mobile in-app.

If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement, what categories would you choose?

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings categorization automation for MFA and the ability to avoid AI bot-created content into a single category.

Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be vital in a post-cookie world.

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices straight into viewers’ homes.

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase ad space online. Services like Google Marketing Platform, The Trade Desk, MediaMath, and more all allow advertisers to target and segment users based on specific demographics and behavior, and display ads to them across a range of content inventories.

The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising means you will be prepared for the cookieless future to come.

Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon as the killer commits another grisly act of violence, a commercial cuts in showing that bright and bubbly ad for diapers from this morning’s client.

Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more inventory, meaning brands and retail media alike have unprecedented opportunities. And the timing couldn’t be better; wise brands and advertisers are preparing for a cookieless future.