2 min read
David Simutis: Aug 11, 2026, 1:52:57 PM
Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification answers one question: is this content bad? Not violent, not adult, not fraudulent. That's brand...
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3 min read
David Simutis: Jul 8, 2026, 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
2 min read
David Simutis: Jun 30, 2026, 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...
3 min read
David Simutis: May 11, 2026, 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
3 min read
David Simutis: May 6, 2026, 7:30:00 AM
A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...
3 min read
David Simutis: May 5, 2026, 9:15:00 AM
Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...
3 min read
David Simutis: May 4, 2026, 11:52:02 AM
Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...
3 min read
David Simutis: Apr 8, 2026, 5:45:33 PM
3 min read
David Simutis: Mar 26, 2026, 9:59:24 AM
In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...
