3 min read
David Simutis: Oct 9, 2026, 2:29:29 PM
Show-level reporting has become one of the more welcome developments in programmatic CTV. Buyers who spent years doing the manual work to match impressions to Deal IDs can now see which programs their impressions ran against, a level of visibility...
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3 min read
David Simutis: Oct 2, 2026, 5:03:44 PM
CTV bid stream metadata is incomplete and risky As CTV absorbed linear budgets, buyers brought linear expectations with them. They wanted to know...
2 min read
David Simutis: Sep 2, 2026, 4:18:25 PM
When CTV inventory turns out to be fake, mobile app-classified inventory is almost always where it's hiding. Peer39's benchmark data shows that...
2 min read
David Simutis: Aug 24, 2026, 3:55:04 PM
Three checkmarks confirm an impression isn't disqualified. They don't confirm it's right Most verification reports boil down to three checkmarks:...
3 min read
David Simutis: Aug 19, 2026, 1:42:13 PM
Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...
2 min read
David Simutis: Aug 11, 2026, 1:52:57 PM
Why verification alone isn't brand suitability Passing a safety check and fitting a brand's context are two different questions Most ad verification...
3 min read
David Simutis: Jul 8, 2026, 9:55:12 AM
Free ad-supported TV (FAST) has scale, reach, and premium content. It also has something smart buyers are starting to realize: the fastest-growing...
2 min read
David Simutis: Jun 30, 2026, 12:00:04 PM
Free ad-supported TV (FAST) buying often starts in a familiar place: advertisers pick a set of apps, layer on genre, maybe lean on a few curated...
3 min read
David Simutis: May 11, 2026, 12:10:58 PM
A CTV bid request that contains no program information is not a malfunction. It is the norm. Peer39 analyzes more than 2.5 billion CTV bid requests...
