David Simutis

3 min read

How to Fix Program-Level Reach Gaps in CTV Targeting

David Simutis: May 6, 2026 7:30:00 AM

A CTV campaign that is not delivering is not always a budget problem or a bid price problem. A significant share of reach gaps in CTV trace back to...

3 min read

Contextual vs. Audience CTV Targeting for Agencies

David Simutis: May 5, 2026 9:15:00 AM

Agency trading desks running CTV campaigns face a version of this question on nearly every brief: do we target contextually, by audience, or some...

3 min read

Why Contextual CTV Targeting Misses Program-Level Reach

David Simutis: May 4, 2026 11:52:02 AM

Contextual targeting is built on a simple premise: match the ad to the content. Know what's playing, serve the right creative, reach the right...

3 min read

Inside Fake CTV: How Automation Gets Tricked and What to Do About It

David Simutis: Apr 8, 2026 5:45:33 PM

3 min read

CTV Transparency: Why App-Level Signals Are Not Enough

David Simutis: Mar 26, 2026 9:59:24 AM

In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...

3 min read

Pre-Bid to Buy: The CTV Reporting Gap That Breaks Optimization

David Simutis: Mar 20, 2026 12:06:53 PM

Not all of CTV's unique complexities are easily solved, but when it comes to campaign performance, getting some of the basics fixed can make a huge...

5 min read

Beyond Verification: What Smarter CTV Buyers Are Demanding Now

David Simutis: Mar 19, 2026 1:50:40 PM

The ad tech industry spent the better part of a decade building products around a single question: is this ad safe?

5 min read

The Definitive Guide to Programmatic CTV Buying

David Simutis: Mar 13, 2026 4:59:59 AM

Program-Level Targeting for Enhanced Transparency and ROI