Author:
David simutis

Programmatic I/O 2024: What We Heard and Saw

Programmatic I/O 2024: What We Heard and Saw

Key Insights from Programmatic I/O Las Vegas 2024 Finally fully rested after non-stop meetings, panels, and social activities at Las Vegas' AdExchanger's 2024 Programmatic I/O conference, our Director of Business Development, Joe Rice, shared his thoughts on the key topics discussed.

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data
Cookieless Analytics

CTV and Cookieless Analytics: Performance, Context, Content, and Audience Data

Like going to an all-you-can-eat buffet, the new Peer39 Analytics dashboard has a lot to offer. So with the right approach, advertisers can fill up on the more than 150 data inputs measured across CTV, Display, OLV, and Mobile in-app.

Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV
CTV

Everyone Can Be A Winner: How Content Genre Categories Can Increase Scale Without Losing Precision on CTV

If you were trying to scale your CTV placements on content surrounding the Super Bowl, assuming you don’t have a $7m budget for in-game placement, what categories would you choose?

Made for Advertising - As the Problem Evolves, So Should Solutions
Brand Safety & Suitability MFA

Made for Advertising - As the Problem Evolves, So Should Solutions

Think of it as the 2.0 way to fight Made for Advertising sites. Improving upon our existing Made for Advertising Fraud category, Peer39 brings categorization automation for MFA and the ability to avoid AI bot-created content into a single category.

Everything You Wanted to Know About Attention Metrics (But Were Afraid to Ask)

Everything You Wanted to Know About Attention Metrics (But Were Afraid to Ask)

Attention has all the makings of the next “it” metric in digital advertising. Because Attention Metrics don’t rely on consumer data, they will be vital in a post-cookie world.

The Challenges of CTV Advertising Today
Contextual Targeting CTV

The Challenges of CTV Advertising Today

Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices straight into viewers’ homes.

Programmatic Advertising: Pros and Cons
Contextual Targeting

Programmatic Advertising: Pros and Cons

Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase ad space online. Services like Google Marketing Platform, The Trade Desk, MediaMath, and more all allow advertisers to target and segment users based on specific demographics and behavior, and display ads to them across a range of content inventories.

GARM Standards: What They Are, and How to Follow Them

GARM Standards: What They Are, and How to Follow Them

As device and internet usage continues to grow worldwide, ensuring a safe, sustainable, and responsible digital environment for all is becoming ever more critical. Harmful content and misinformation is on the rise, making it difficult for advertisers to control where their ads appear, and how users make associations with their brand. This is the core problem that the GARM standards aim to address.

Cookie Deprecation: What to Know about the Cookieless Future
Cookieless

Cookie Deprecation: What to Know about the Cookieless Future

The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising means you will be prepared for the cookieless future to come.