Blog

2 min read

Brand suitability: Target the right content with context

This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...

3 min read

Advertisers and the new normal for brand safety {Webinar recap}

In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode to preserve...

4 min read

Impact and options of the “coronavirus”: Three phases for advertising strategies

The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from...

2 min read

Report: How modernized brand safety targeting of News can unlock advertising opportunities