Blog

3 min read

A unique approach to brand suitability with DeepSee

David Simutis: Oct 29, 2021, 3:28:54 AM

There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic...

1 min read

Introducing Reticle to Peer39’s Contextual Data Marketplace®

Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...

4 min read

Now is the time to explore cookie-free tactics

“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...

2 min read

Contextual targeting: Say goodbye to cookies and hello to context

Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....

2 min read

Brand suitability: Target the right content with context

This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The...

3 min read

Advertisers and the new normal for brand safety {Webinar recap}

In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode to preserve...

4 min read

Impact and options of the “coronavirus”: Three phases for advertising strategies

The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from...

2 min read

Report: How modernized brand safety targeting of News can unlock advertising opportunities