3 min read
Why algorithms are optimizing against the wrong things in FAST
More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...
Reports
3 min read
Inside Fake CTV: How Automation Gets Tricked and What to Do About It
David Simutis: Apr 8, 2026 5:45:33 PM
3 min read
CTV Transparency: Why App-Level Signals Are Not Enough
David Simutis: Mar 26, 2026 9:59:24 AM
In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...
3 min read
CTV Is Taking Linear Budgets Without Reporting Like Linear at All
David Simutis: Mar 12, 2026 4:45:00 AM
CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...
