Blog

3 min read

Most Brand Safety Vendors Are Guessing When it Comes to CTV

David Simutis: Aug 19, 2026, 1:42:13 PM

Brand safety tools were built for the open web, where pages tend to have text. A crawler reads the words on a given page, matches them against a...

3 min read

Why algorithms are optimizing against the wrong things in FAST

More than 22.5 billion minutes of Gunsmoke were streamed last year on free ad-supported TV (FAST) channels. If you went back in time 22.5 billion...

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Inside Fake CTV: How Automation Gets Tricked and What to Do About It

David Simutis: Apr 8, 2026, 5:45:33 PM

3 min read

CTV Transparency: Why App-Level Signals Are Not Enough

David Simutis: Mar 26, 2026, 9:59:24 AM

In the CTV space, "premium" should describe the on-screen content. But it often describes how the inventory was packaged and sold. As budgets moved...

3 min read

CTV Is Taking Linear Budgets Without Reporting Like Linear at All

David Simutis: Mar 12, 2026, 4:45:00 AM

CTV is increasingly competing for budgets that once belonged to linear television. But while buying has moved quickly, reporting and transparency...