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2 min read
David Simutis: Jan 7, 2022 12:33:21 PM
The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility and control. As a result, the landscape of what was once solely linear TV is changing; most people...
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2 min read
David Simutis: Dec 3, 2021 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
1 min read
David Simutis: Nov 30, 2021 11:16:48 AM
On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with...
2 min read
David Simutis: Nov 15, 2021 7:43:33 AM
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV...
3 min read
David Simutis: Oct 29, 2021 3:28:54 AM
There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic...
