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5 min read
David Simutis: Oct 3, 2022, 10:00:00 AM
Third-party cookies have long been a digital advertising staple across virtually all web browsers, including Google Chrome, Mozilla Firefox, Microsoft Edge, and Apple Safari, albeit handled differently (and abandoned) by each at different points....
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6 min read
David Simutis: Sep 27, 2022, 2:47:34 PM
Programmatic ad spend is continuing to grow, with budgets expected to hit $725 billion in 2026 (up from $418 billion in 2021). Contextual traffic is...
2 min read
David Simutis: Sep 14, 2022, 2:16:13 PM
Do you know how to spot a fake?
7 min read
David Simutis: Sep 8, 2022, 6:08:52 PM
Since the start of the pandemic in 2020, OTT video has seen a dramatic rise in popularity and use across the world. CTV and OTT was once seen as...
9 min read
David Simutis: Aug 26, 2022, 12:45:40 PM
No matter your industry, reputation matters, especially regarding the sites you choose for digital advertising without relying on users’ personal...
7 min read
David Simutis: Aug 24, 2022, 5:51:17 PM
As Made for Advertising (MFA) settles into becoming a permanent fixture across the advertising ecosystem, marketers need to understand what it is,...
11 min read
David Simutis: Jul 27, 2022, 1:00:00 PM
The back and forth of are third-party cookies going away or are the not, seems to have settled. But here's why your campaigns should be cookieless.
14 min read
David Simutis: Jul 8, 2022, 11:53:48 AM
Historically, digital advertisers relied heavily on behavioral targeting - powered by browser cookies This tactic misses the mark for real-time...
1 min read
David Simutis: Jun 8, 2022, 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
