11 min read
David Simutis: Jul 27, 2022 1:00:00 PM
The back and forth of are third-party cookies going away or are the not, seems to have settled. But here's why your campaigns should be cookieless.
Read More
14 min read
David Simutis: Jul 8, 2022 11:53:48 AM
Historically, digital advertisers relied heavily on behavioral targeting - powered by browser cookies This tactic misses the mark for real-time...
1 min read
David Simutis: Jun 8, 2022 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
1 min read
David Simutis: Apr 26, 2022 5:32:38 PM
Quality, Context, Optimization The rapid rise of connected TV doesn't mean that all inventory is brand-safe and premium. And it also doesn't mean...
2 min read
David Simutis: Jan 26, 2022 1:52:58 PM
Google’s recent announcement regarding the Topics API is the next step in the evolution to a cookieless world. If you weren’t keeping up with all the...
-1.png?width=1440&height=1440&name=SOCIAL-LinkedIn%20Tiles%20-%20Graphics%20%20Transparency%20Reporting.pptx%20(1)-1.png){kind=spacer}
2 min read
David Simutis: Jan 7, 2022 12:33:21 PM
The accelerated trend of smartTV and streaming-service adoption was fueled largely by pandemic lockdowns. Consumers expect more choice, flexibility...
2 min read
David Simutis: Dec 3, 2021 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
1 min read
David Simutis: Nov 30, 2021 11:16:48 AM
On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with...
2 min read
David Simutis: Nov 15, 2021 7:43:33 AM
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV...
