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David Simutis: Jun 8, 2022, 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
3 min read
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
6 min read
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication,...
2 min read
David Simutis: Dec 3, 2021, 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
1 min read
David Simutis: Nov 30, 2021, 11:16:48 AM
On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with...
4 min read
With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen...
2 min read
Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that...
5 min read
After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games...
14 min read
Ben Chansky: Apr 20, 2021, 3:31:43 AM
Editor's note: This article was originally published in 2021. Peer39 now offers program-level CTV targeting, so buyers can target or avoid specific...
