6 min read
Peer39 Interview Series: socialcontext's Chris Vargo
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication,...
Contextual Targeting (3)
2 min read
Supporting Diversity, Equity, and Inclusion with Socialcontext
David Simutis: Dec 3, 2021 2:57:02 AM
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the...
1 min read
CTV Targeting Just Got Better With Purchase Affinity and Demographics Categories
David Simutis: Nov 30, 2021 11:16:48 AM
On the heels of our Connected TV Suitability release, we’re delighted to share that advertisers can add more granularity to their CTV campaigns with...
4 min read
Predicting consumer spending during the post-pandemic and back to school shopping season
With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen...
2 min read
Automate contextual category recommendations with Centro and Peer39
Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that...
5 min read
Learn how Olympic-level advertising investments can be supported (or enhanced) with advanced contextual strategies
After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games...
14 min read
Contextual connected TV (CTV) advertising: the next evolution for marketers
Ben Chansky: Apr 20, 2021 3:31:43 AM
In just two decades, there have been drastic changes to how consumers access entertainment. It wasn’t that long ago when pay television was the new...
1 min read
Introducing Reticle to Peer39’s Contextual Data Marketplace®
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...
4 min read
Now is the time to explore cookie-free tactics
“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...
