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1 min read
Audience Discovery Starts With What People Love — Not Who They Are
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
Contextual Targeting
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1 min read
Full-Page Signals: The Smarter Path to Brand-Suitable, High-Quality Placements
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
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1 min read
What Buyers Get Wrong About Contextual Targeting
Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....
2 min read
Harnessing the Power of Shifting Topics with Peer39's Social Predict
David Simutis: Jul 16, 2024 1:03:09 PM
Everyone has favorite internet trends – like Peanut Butter Jelly Time or Chuck Norris Facts. It can be fascinating to see what captures the...
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2 min read
Enhancing Retail Campaigns with Peer39’s Contextual Retail Media Categories and Retail Analytics Dashboard - Retail Retail Retail!
Victoria Porras: May 22, 2024 4:39:44 PM
Precision targeting has always been paramount in the digital advertising ecosystem, especially for retail brands aiming to engage consumers at...
5 min read
What is Proximity Targeting? Definition and Privacy Concerns
Patrick Bobilin: Aug 2, 2023 9:45:00 AM
With full cookie deprecation in Google Chrome rapidly approaching in the second half of 2024, advertisers must continue to find new ways to target...
4 min read
The Hidden Costs of Keyword Blocking: Exploring Trade-Offs for Advertisers
Patrick Bobilin: Jul 21, 2023 8:45:00 AM
In the world of digital advertising, brand safety remains a paramount concern for advertisers. With the rise of programmatic advertising and the...
6 min read
The Challenges of CTV Advertising Today
David Simutis: May 16, 2023 9:45:00 AM
Connected TV advertising is all the rage as more and more dollars flow from linear TV to content streamed via smartphones, tablets, and other devices...
