6 min read
David Simutis: May 2, 2023 4:25:32 PM
Programmatic advertising is a widely-used and fast-growing segment of digital marketing that uses automated tools and real-time bidding to purchase...
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4 min read
David Simutis: Feb 17, 2023 12:53:46 PM
Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more...
5 min read
David Simutis: Jan 19, 2023 4:32:12 PM
This will prove to be a dynamic year for digital advertising, with the deprecation of third-party cookies looming, new privacy regulations on the...
5 min read
David Simutis: Dec 23, 2022 4:54:03 PM
Cookies (especially third-party cookies) have long been the backbone of digital marketing efforts: behavioral targeting. However, the end of the...
3 min read
We recently sat down with Joe Kyriakoza, vice president and general manager of thePolk Automotive Solutions portfolio at S&P Global Mobility - which...
6 min read
David Simutis: Sep 27, 2022 2:47:34 PM
Programmatic ad spend is continuing to grow, with budgets expected to hit $725 billion in 2026 (up from $418 billion in 2021). Contextual traffic is...
15 min read
David Simutis: Jul 8, 2022 11:53:48 AM
Historically, digital advertisers relied heavily on behavioral targeting - powered by browser cookies This tactic misses the mark for real-time...
1 min read
David Simutis: Jun 8, 2022 7:51:17 PM
When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest...
3 min read
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was...
