Topic:
Contextual targeting
Contextual Targeting
How Does Contextual Advertising Work?: Our Guide for 2023
This will prove to be a dynamic year for digital advertising, with the deprecation of third-party cookies looming, new privacy regulations on the table and legacy behavioral targeting tactics falling by the wayside. Advertisers need new strategies to reach and engage their target audiences cost-effectively and efficiently without failing to comply with user privacy guidelines or annoying consumers.
By
David Simutis
|
Jan 19, 2023
Contextual Targeting
Peer39 Interview Series: Reticle's Josh Rosen
We recently sat down with Josh Rosen, President of Reticle - a brand intelligence firm specializing in A.I.-informed emotional content. Reticle was developed out of Hotspex Media to address the growing need of connecting emotional relevance intent of advertisements to contextual environments.
By
Mario Diez
|
May 6, 2022
Contextual Targeting
Peer39 Interview Series: socialcontext's Chris Vargo
Chris Vargo is an associate professor of advertising and analytics at the University of Colorado Boulder. He teaches in the College of Communication, Media and Information and the Leeds School of Business. His courses focus on marketing, machine learning, news, and media analytics. He is a co-founder and CEO of socialcontext and a Partner in Peer39’s Contextual Data Marketplace. We spent some time with Chris recently to learn more about socialcontext and the work he’s bringing together for the digital media industry.
By
Mario Diez
|
Apr 22, 2022