1 min read
Introducing Reticle to Peer39’s Contextual Data Marketplace®
Following the deprecation of the cookie and changes to user privacy policies, advertisers are actively seeking out innovative solutions to maintain...
Contextual Targeting (4)
4 min read
Now is the time to explore cookie-free tactics
“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital...
1 min read
The opportunity and challenges of CTV advertising
Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid...
2 min read
Contextual Targeting Tools for contextual CTV Advertising
Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television...
2 min read
Contextual targeting: Say goodbye to cookies and hello to context
Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though....
