Imagine after finishing a long day that you're sitting down to stream the latest episode of the top gritty true-crime thriller of the moment. As soon as the killer commits another grisly act of violence, a commercial cuts in showing that bright and bubbly ad for diapers from this morning’s client.
Daily digital media consumption is predicted to increase by nine minutes to eight hours and 23 minutes in 2023. That’s a lot of time spent reading articles, watching videos, listening to podcasts, and viewing shows and movies online. This is great news for the digital advertising industry. The opportunities for marketers to reach and engage consumers are virtually endless with so much of our lives now being spent online.
One of the main reasons we created the Contextual Data Marketplace(™) was to bring partners with interesting data sets and sources to the programmatic world. One of our partners, socialcontext.ai, epitomizes that effort and why it’s important to advertisers by offering the ability to target audiences as they read important, socially conscious news. Socialcontext detects diversity, equity and inclusion news content using..
Connected TV is the fastest-growing digital advertising channel, now surpassing linear TV, and with good reason. While COVID-19 helped accelerate CTV adoption, the trend shows no signs of tapering off for the digital advertising ecosystem in 2022 and beyond: Leichtman Research Group said over 80% of TV households have at least one CTV device, a penetration higher than cable TV. eMarketer projects that CTV households will increase..
There are a number of methods brands use to ensure brand suitability – most involve measuring publisher quality using reports from Invalid Traffic (IVT) vendors. These reports, generally speaking, are based on aggregated impression data about the quality of the visitor, not necessarily the quality of the publisher itself. They only scratch the surface when it comes to determining if a specific publisher is truly a valuable place..
Peer39 is proud to announce the addition of a handful of new contextual data providers to our Contextual Data Marketplace®, bringing the total to 14 partners.
“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data” (HBR) This evolution of marketing has happened at great speed, and cost—primarily to consumers. The too-often unchecked use of data has resulted in significant changes to browser controls, and privacy regulations that protect the consumer. Of course, marketers have gotten..
The events of 2020 have shown advertisers and brands undeniable proof that the way we’ve done advertising for years has limitations that impact the effectiveness of ad campaigns. The legacy brand safety practice of blocking is an all-or-nothing approach that reduces available impressions on high-quality content that actually is safe, as we found in the early days of the pandemic. Shifting focus from safety to suitability The..
The internet has made it easy for anyone who wants to build a platform to share ideas and information as ad-supported content. While this is generally a positive development, it also presents brands with the challenge of ensuring they aren’t funding harmful content. So, while behavioral targeting and automation have expanded the opportunities available to brands, these advances came with a need to address brand safety. The use of..
As a data company that sees over 450 million unique webpages each day, Peer39 has an ability to see what is trending across content. Sometimes that can be cause for celebration, however in times like these, it can mean cause for tremendous concern. In October alone, we’re seeing the following increases; Misinformation and Fake News + 23.98% Hyperpartisan News + 16.66% Health Misinformation + 41% We’re in the last big push for the..
