How emotional intelligence is shaping the next generation of contextual targeting.

Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one or two indicators, like headline keywords or URL structure, when deciding where to place ads. Peer39’s full-page analysis examines all the signals to provide a complete picture.

Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39 created a flexible, category- and keyword based suitability and safety controls that give advertisers the ability to fine-tune protection instead of relying on generic, blunt settings.

Many advertisers think strict brand suitability controls keep them safe, but in reality, they often do the opposite. When applied too broadly, they shrink reach, inflate costs, and block valuable inventory. The problem isn’t suitability itself. It’s the way controls are executed.

Transparency is a cornerstone of Peer39's solutions—CTV and otherwise—so it made perfect sense for us to participate in the open and honest discussions at the Brand Safety Summit in New York City on October 29 and 30.

In the ever-evolving landscape of political media, the 2024 Presidential election stands out as a pivotal moment, marked by extensive candidate coverage, heated debates on crucial social and political issues, and an unprecedented outpouring of content. Brands, political campaign teams, and advertisers each need to know how to effectively navigate this political media storm while ensuring alignment with their messages and values.

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that Peer39's team of researchers discovered after spending 10 weeks uncovering what is really going on across Fake and Divisive CTV channels - and who is buying this inventory.