Online video has become a dominant force in the world of advertising. Brands and marketers are constantly seeking ways to maximize their reach and engagement through video content – making it essential to optimize ad placements to ensure they are seen to completion. A lot of money goes into creating these video ads for them not to be seen.

In May of this year, eMarketer predicted that programmatic advertising spend would surpass $115 billion in the US in 2022. Jounce Media released a report estimating that about 12% of programmatic display ad budgets go to Made for Advertising (MFA) websites.