2 min read
"Political content" is not one category. Treating it like one is the same mistake as keyword blocking, just one level up. A campaign attack ad, a climate policy explainer, and a hyperpartisan opinion piece all get filed under "politics," and they...
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2 min read
A blocklist cannot tell the difference between a news story about a policy fight and an op-ed arguing one side of it. Both use the same words. In a...
1 min read
BTS retail is projected to hit $85.4 billion in 2026, up 3.3% year over year, and back-to-college has crossed $100 billion for the first time. Behind...
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3 min read
The 2026 cycle is forcing a decision that every advertiser needs to make deliberately rather than by default. As political content expands across all...
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3 min read
The conversation around political advertising has shifted quickly over the past year. As budgets increase and competition intensifies, political...
4 min read
CTV is delivering results. That part is clear.
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3 min read
CTV has come a long way. What once felt experimental is now a core part of how advertisers reach audiences, and that shift is only accelerating....
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6 min read
Connected TV is no longer an experimental channel for political advertisers. It has become a foundational part of how campaigns reach voters at scale.
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2 min read
Most CTV buying still assumes one thing. That where an ad runs tells you something about what a viewer is watching. In reality, it often does not. A...
