Dannalyn Prado

AI-Created Custom Keyword Categories

Peer39’s AI-powered tools make it easy to create, refine, and scale keyword strategies across campaigns and languages. Save time, boost precision, and reach audiences with more relevance than ever.

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1 min read

Using Keywords for CTV: 4 High-Impact Strategies.

Keyword controls transform CTV.

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2 min read

1 in 5 CTV Impressions Are Fake — Here’s How to Avoid Them

Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and...

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1 min read

From Guesswork to Clarity: A Buyer’s Guide to Program-Level Controls

Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...

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2 min read

Why CTV Targeting Fails Marketers And How To Fix It

Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.

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2 min read

Winning the 2025 Shopping Season with Smarter CTV

With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.

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3 min read

CTV Needs Context This Holiday Season — Where Intent Meets Action

Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...

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2 min read

The Hidden Cost of CTV in Holiday H2 2025 (and How to Avoid It)

If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers...

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2 min read

Winning the Sports Ad Game on CTV: How Peer39 Brings Precision to a Fragmented Arena

Sports content isn’t slowing down. It’s now the second-largest genre on FAST channels, and one of the most sought-after categories in CTV. With fans...

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