Dannalyn Prado

2 min read

From Channels to Content: The Shift Changing CTV Performance

Most CTV buying still assumes one thing. That where an ad runs tells you something about what a viewer is watching. In reality, it often does not. A single app can include premium episodic content, live sports, short-form clips, and low-attention...

Read More

3 min read

The $10.8B Midterm: How 2026 Reshapes the Media Market

The 2026 midterm election cycle is projected to be the most expensive midterm on record. Industry forecasts from AdImpact estimate $10.8 billion in...

Read More

3 min read

How To Avoid MFA: Practical Tools, Setup Strategies, and What Actually Works

By now, most marketers understand what Made-for-Advertising (MFA) sites are and why they matter. The challenge is not awareness. The challenge is...

Read More

2 min read

MFA in the Wild: What Real Campaigns Quietly Reveal

Made for Advertising (MFA) inventory is rarely the reason a campaign gets flagged.

Read More

2 min read

MFA & Authenticity: What Buyers Are Asking Right Now

These are the questions we have been hearing consistently from customers in recent months. The conversation has shifted from awareness to...

Read More

1 min read

5 Ad Quality Myths Debunked

Ad quality has become a performance driver, but myths still hold many advertisers back. Let’s break down the biggest misconceptions with data and...

Read More

2 min read

What’s Working in Ad Quality Controls Right Now

As ad quality continues to dominate the digital conversation, one thing is clear: the most effective strategies increasingly prioritize CTV and...

Read More

2 min read

Ad Quality in 2026: Major Shifts & Industry Trends

As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With...

Read More

2 min read

Build a CTV Performance Loop that Compounds

CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...

Read More