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2 min read
As 2026 kicks off, Connected TV (CTV) continues its explosive growth and with it, the need for quality ad placements has never been more urgent. With tens of thousands of channels and hundreds of thousands of programs, navigating CTV is complex. But...
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2 min read
CTV is premium, but premium does not guarantee performance. What separates strong results from average results is a simple loop: plan with real...
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1 min read
Audience growth doesn’t need identity graphs, third-party cookies, or a four-step handoff between “signals.” People tell you what they care about...
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2 min read
The most expensive impressions in any campaign are the ones you keep buying after you know they are underperforming. Mid-flight optimization exists...
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2 min read
The Industry Wake-Up Call The Media Rating Council (MRC) recently issued a new policy that changes how the it defines Brand Safety.
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2 min read
How emotional intelligence is shaping the next generation of contextual targeting.
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1 min read
Every web page is a mix of signals that tell a story about quality, safety, and relevance. Yet many advertisers' campaign targeting look only at one...
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1 min read
Contextual targeting is one of the oldest and most trusted methods in digital advertising, but its capabilities have expanded dramatically....
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2 min read
Brand safety is not one-size-fits-all. What’s considered unsafe for a kids’ toy brand may be totally fine for a beer company. This is why Peer39...
