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2 min read
Connected TV (CTV) campaigns are supposed to offer premium, high-quality ad experiences. But there’s a hidden problem draining performance and wasting budgets: fake CTV content.
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1 min read
Buying CTV shouldn't feel like guessing. Yet for too long, advertisers have had to make blind bets on where their ads appear, often hoping they show...
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2 min read
Streaming audiences are expanding, content options are exploding, and brands are pouring budgets into premium, lean-back environments.
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2 min read
With viewership surges, streaming ad inventory fills quickly, and competition for consumer attention hits its peak in the holiday season.
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3 min read
Holiday 2025 shoppers are sending mixed signals. On one hand, many are still playing it safe: 66% are trading down for lower-priced goods, and over...
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2 min read
If you haven't started on your holiday shopping, you're behind. According to the latest Basis + GWI Holiday Trends Report, 90% of U.S. gift-givers...
2 min read
Sports content isn’t slowing down. With the 2026 Major League Baseball season in full swing and and major global events like the FIFA World Cup and...
3 min read
How Peer39 gives media teams breathing room without losing control or performance.
