In the ever-evolving landscape of digital advertising, ConnectedTV (CTV) has emerged as a powerhouse, offering advertisers unparalleled reach and targeting capabilities. Even with the capabilities of precision targeting and high engagement rates, advertisers often struggle with a lack of transparency and control over their programmatic campaigns. This is where post-buy Analytics for CTV comes in, delivering clarity for optimization.

It can be easy to get lost in the electronics part of the Consumer Electronics Show in Las Vegas, from Samsung's transparent TV's to a hair-dyeing brush from L'Oréal, there was a lot to be dazzled by.

Fortune 500 Brands account for 45% of all ads observed on Fake CTV & Divisive News content channels That's only one of the surprising truths that Peer39's team of researchers discovered after spending 10 weeks uncovering what is really going on across Fake and Divisive CTV channels - and who is buying this inventory.