The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it very much is happening. And soon. That means you need to put your plans for a cookieless future into high gear.

The time has come to prepare for the final end of third-party cookies and start executing your strategies. Pivoting towards contextual advertising means you will be prepared for the cookieless future to come.

Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more inventory, meaning brands and retail media alike have unprecedented opportunities. And the timing couldn’t be better; wise brands and advertisers are preparing for a cookieless future.

Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together. Here’s why and how to evaluate some alternatives to third-party cookies in your marketing strategies.

As anticipated, third-party targeting cookies are finally going away with Google's Chrome ending support for third-party cookies.