The cookie has been "dying" for so long at this point, it’s easy to get complacent and assume it’s not going to happen. Well, according to Google, it very much is happening. And soon. That means you need to put your plans for a cookieless future into high gear.
While the news cycle keeps changing around cookies, it's never too soon to make a pivot toward contextual advertising in advance of the cookieless future to come. Don't wait for cookie deprecation when you can prepare now!
Retail media is exploding. In 2023, it’s become the second-fastest growing digital advertising channel, outpaced only by CTV. There’s simply more inventory, meaning brands and retail media alike have unprecedented opportunities. And the timing couldn’t be better; wise brands and advertisers are preparing for a cookieless future.
Cookies have long defined online marketing. But soon, certain types of cookies will be phased out of the digital advertising industry all together. Here’s why and how to evaluate some alternatives to third-party cookies in your marketing strategies.
Love them or hate them, third-party targeting cookies are going away. We’ve arrived here through new technology and systems of one form or another, some more disruptive than others.