How can advertisers get more from their Amazon DSP campaigns?
If you're using Amazon's DSP, you're already tapping into one of the most powerful ecosystems in programmatic advertising. But if you're still relying on basic targeting and broad exclusions, you may be unknowingly dragging down campaign performance.
Now integrated with Amazon DSP, Peer39 brings our history of pre-bid precision to your campaigns, giving advertisers greater control over where ads run and how to improve outcomes.
What is Peer39 and why does it matter?
If you've just heard of us, Peer39 is a global leader in contextual advertising and brand safety. Our data solutions help advertisers place ads in environments that match their goals.
Peer39's systems analyze the content, context, and quality of billions of web pages and apps in real time, enabling better targeting and improved campaigns.
These capabilities are now directly available to buyers for exclusions and targeting within Amazon DSP, expanding your toolkit with contextual, brand safety, suitability, and sentiment-based solutions designed to increase conversions and reduce waste.
How does Peer39 improve Amazon DSP performance?
Amazon DSP provides reach. Peer39 adds precision.
With Peer39 integrated, advertisers can:
- Eliminate wasted spend by avoiding Made for Advertising (MFA) sites, those low-quality pages that are packed with ads and little content, which hurt performances. Peer39 helps cut this waste, which has been estimated to 10%+ of ad placements, giving your budget a boost and putting ads on higher-performing placements.
- Boost engagement with advanced contextual targeting that aligns ads with relevant content across Amazon and third-party sites.
- Drive better outcomes with categories like Sentiment, Interest, and Page Signals that let you target users when they're most receptive and aligned with your campaigns.
- Protect your brand by filtering out inappropriate or irrelevant content, an especially great use of Custom categories which incorporate your keywords. Ensure your ads only appear where they should.
What real-world results can you expect?
In a recent case study, Peer39’s contextual intelligence helped an advertiser:
These results come from smarter targeting and more relevant placements.
How easy is it to get started?
If you're already using Amazon DSP, activating Peer39 is fast and seamless. Our categories, including Brand Safety, Contextual, and Sentiment are easy to find in the Third-party pre-bid widget for direct use in your campaigns. No extra tools, no complicated integrations.
Peer39’s taxonomy and targeting strategies can be easily replicated across campaigns for a consistent, scalable approach.
Why now?
Amazon DSP is growing rapidly, with more advertisers, formats, and inventory than ever before. More scale can mean more complexity and more risk. Peer39 simplifies that complexity with turnkey solutions that boost performance while protecting your brand.
Whether you're running top-of-funnel brand campaigns or optimizing for conversions, Peer39 gives you the clarity and control to make every impression count.
What's next?
If you're ready to maximize your Amazon DSP investment, it's time to explore Peer39. Start optimizing your campaigns with data that sees beyond the surface and deliver results that matter.
Contact us for recommendations and custom category creations.
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