Peer39 Acquires Adloox, Extending Brand Safety, Contextual Intelligence and Verification Across DV360, Meta, and Amazon DSP

Peer39 acquired Adloox to give advertisers consistent, independent quality signals across every major platform. Peer39 already provided that signal across CTV and the open web. Adloox provides it inside DV360, Amazon, and Meta, while adding MRC-accredited measurement for Viewability and Invalid Traffic (IVT), delivering trusted, independently verified quality standards.

The two companies have worked closely together since Adloox joined Peer39's Contextual Data Marketplace as one of its early partners. This acquisition is unique in the industry because of that foundation of genuine familiarity.

What this enables for Peer39 customers:

• CTV: program-level contextual authentication plus OM SDK-based placement verification.
• DV360: pre-bid brand suitability, viewability and fraud avoidance
• Meta: IVT detection, viewability and brand suitability (blocking and reporting) for Facebook, Instagram Feed and Reels and Threads.
• Amazon DSP: verification and suitability dimensions for reporting and native pre-bid controls.
• Open Web: Peer39's full contextual and quality signal framework paired with MRC-accredited verification layer across all major DSPs: The Trade Desk, Basis, Yahoo!, Viant, Adobe, and more.

Specific Accredited Metrics

• Tracked Ads: Display (Desktop, Mobile Web, Mobile In-App)
• Tracked Ads: Video (Desktop, Mobile Web, Mobile In-App)
• Rendered Ad Impressions: Display (Desktop, Mobile Web, Mobile In-App)
• Rendered Ad Impressions: Video (Desktop, Mobile Web, Mobile In-App)
• Viewable Ad Impressions and Viewability: Display (Desktop, Mobile Web, Mobile In-App)
• Viewable Ad Impressions and Viewability: Video (Desktop, Mobile Web, Mobile In-App)
• Sophisticated Invalid Traffic (SIVT) Detection/Filtration (Desktop, Mobile Web)

The Adloox team is joining Peer39, bringing the verification, fraud detection, and social measurement expertise that makes this a very exciting time for our customers.

FAQ

How does the Adloox acquisition affect my current and near-term campaigns?
There will not be any disruption to current engagements or any immediate changes to categories or reporting.

When will Adloox's DV360, Amazon DSP, and Meta capabilities be available to Peer39 customers?
Customers can work with us now for brand safety, viewability and fraud detection in DV360, Amazon, and Meta.

Contact your Sales or Account Manager to start utilizing these capabilities.

As a current Adloox customer, do I need to change my DV360 or Meta setup when I move to Peer39?
No.

Can I activate Peer39 segments and Adloox brand suitability segments in the same DV360 campaign?
Immediately, Peer39 customers can leverage pre- and post-bid brand safety, viewability, and fraud detection in DV360 via Adloox’s integration. The name of the controls will not say Peer39 until the names have been updated from the Scope3 segments. We will be working to bring all of the additional services together and additional Peer39 segments to our new partners.

Will Adloox's IVT and viewability data show up inside my existing Peer39 reporting dashboard?
Yes, this will be available in the Peer39 UI soon.

Adloox customers with questions about access, support, or migration timelines should contact their existing Peer39 or Adloox account managers