Topic:
Benchmark
The State of CTV Inventory & Impressions in Q1 2024
![The State of CTV Inventory & Impressions in Q1 2024](https://www.peer39.com/hs-fs/hubfs/Firefly%20Television%20with%20a%20smoke%20covered%20screen%209609.jpg?width=800&height=450&name=Firefly%20Television%20with%20a%20smoke%20covered%20screen%209609.jpg)
Fake CTV Inventory is still on the rise and other advertiser benchmarks you need for success in CTV As ConnectedTV (CTV) continues its dominant ascent - with estimates that it will overtake all over viewing in 2025 - benchmarks for performance, delivery, and safety & suitability are vital for advertisers that want to stay ahead of rapid changes.