Advertisers using Amazon DSP can activate Peer39’s pre-bid targeting solutions directly within the platform. These controls give buyers powerful ways to improve campaign performance by aligning ads with brand-safe, contextually relevant environments—before the bid is even placed.
Peer39 brings over 2,000 real-time, pre-bid contextual categories to Amazon DSP. From Sentiment and Language to Page Signals and Interest, advertisers gain precise controls for targeting and exclusions to align messages with the most relevant content to boost outcomes across Display, Video, and Connected TV (CTV) by offering granular controls for context, suitability, and placement relevance.
Precision Means Performance
Peer39 analyzes page-level content, mobile app data, CTV metadata, categorizing it all for buyers. This means advertisers can avoid clickbait, irrelevant content, and low-attention sites.
The results: highly relevant, performance-ready ad placements.
Cut Wasteful Spending
Peer39 brings almost 1,000 off-the-shelf categories for web and mobile app, and nearly unlimited possibilities for the web and CTV with custom categories.
From Sentiment and Language to Page Signals and Interest, advertisers gain precise controls for targeting and exclusions to align messages with the most relevant content to boost outcomes.
Better Quality, Better Outcomes
Made for Advertising (MFA) sites monopolize spend by packing pages with ads that don't deliver performance. Programmatic campaigns without protections can waste 10%+ of spend.
Peer39's solution stops the drain by blocking MFA at the URL level, catching what traditional blocklists miss, ensuring spends perform better.
Get Started
Find Peer39
Categories
The robust Peer39 taxonomy is available directly on Amazon DSP for Display, Mobile, and OLV campaigns.
Enable
Suitability Controls
Performance-boosting categories can be used on all campaigns.
Go Live and
Track Success
Peer39 Account Managers can help with campaign needs including custom categories and recommendations.
The Peer39 Advantage
Richest Contextual Intelligence
20+ years refining semantic contextual-data models
425B+ daily URLs/video evaluations
Up to 40% more coverage than other contextual providers
Seamless Amazon Integration
Direct activation within Amazon DSP
No contracts required
Available in Third-Party pre-bid widget
Custom Controls
Use up to 10,000 of your own custom keywordsCTV targeting and exclusions to maximize budgets
Peer39 Account Manager team can help with recommendations
