NEW Platform Features:
- New DSPs: Peer39 data is now available on both Logiq and mediasmart
UPDATED Platform Features
- Request Example URLs for any Peer39 category. In any of the Planners, right-click on any category and choose " Request to receive example URLs," once the list is generated, a list with the category example URL list will be sent via email.
- Export URL Examples list to Excel. When building or managing custom-keyword categories you can leverage the URL Examples feature, which provides real-time examples of pages that match your custom keywords, you can now export all URLs.
- Category definitions visible in Planning tools. Hover over select Marketplace categories in the Planners to view definitions for more accurate targeting.
- Enhanced automation and integration with select DSPs
- Custom Categories are now automatically released to Adform.
- Custom Categories are now available through DV360.
NEW to Peer39 Taxonomy
Safety & Suitability
- Article Page is now available for targeting
Two new auto manufacturer categories are available
- Automotive : Manufacturers : Tesla
- Automotive : Manufacturers : RAM
Interest : Lifestyle
Contextual Data Marketplace
- Contextual Data Marketplace partners that use ZIP code information as part of their data offerings are available for CTV, as part of privacy-safe, location-based Contextual Data Marketplace categories. This includes Weather, Planalytics, Goldfish, Burbio, Demographics and Purchase Affinity.
- NEW Marketplace partners
- The Global Disinformation Index (GDI): Ensure brands are funding credible journalism, not disinformation/fake news
- Factmata: Avoid threats and risks related to narratives in toxic content
- Socialcontext: Target news content that promotes diversity, equity, and inclusion
- DeepSee: Target sites with great user experiences and avoid risky/fraudulent sites
- Goldfish Ads: Target where time and place intersect
- Burbio: Target important school start dates and holidays by zip code
- Adloox: Target using high time-spent and highly viewed placements
- Demographics: Target by age, gender, income and more
- Purchase Affinity: geo, propensity to purchase within a category