LATEST UPDATES
March 21st, 2024
Say Hello to the Future of Analytics
The newly launched Peer39 Analytics Dashboards is a set of data-visualization tools with insights across campaign performance, quality, and suitability for web, CTV, mobile app, and online video placements.
Reporting is not tied to any ID or cookies - you can continue to rely on these insights through any turbulence caused by signal deprecation.
The Display Dashboard combines high-level overviews of campaigns with deep insights into performance, context, attention, demographics, and where campaigns might be at risk in unsafe environments. Display Analytics is the cookieless tool suite that buyers need.
The CTV Dashboard provides advertisers industry-leading transparency reporting for this all-important advertising environment. Buyers can now see how to optimize campaigns against KPIs like completion rate and understand where exclusions are necessary to avoid unsafe, unsuitable, or Made for Advertising content types. It's the hub of information for success on CTV.
The Keyword Dashboard makes it easy to understand the performance of individual keywords, as well as keyword combinations, across the metrics that matter for optimization, including click-through-rate, impressions, content types, and viewability.
The OLV Dashboard provides insight across quartile performance with viewability and completion rates - along with contextual information of the page. Now you can understand your OLV campaign based on context and page type, while staying safe from unsuitable environments or Made for Advertising
February 13th, 2024
NEW to Peer39 Taxonomy
- "Politics" is now its own top-level category. Previously, "Politics" lived under the "News" top-level category.
- We’ve released the following new political- issue categories which can be found on Adelphic, Adtheorent, Basis Technologies, Deepintent, Illumin, Nexxen, The Trade Desk, Undertone, Yahoo, and Zeta DSP:
- Politics > Abortion
- Politics > Age
- Politics > Climate
- Politics > Crime and Guns
- Politics > Education
- Politics > Immigration
- Politics > Inflation Economy
- Politics > LGBTQ
- Politics > Wars US & Foreign
- The following 5 Page Signal Viewability categories were removed from our platform and across all DSPs.
- Page Signal> Ad Viewability Index
- Page Signal> Ad Viewability Index > Very Low
- Page Signal> Ad Viewability Index > Low
- Page Signal> Ad Viewability Index > Medium
- Page Signal> Ad Viewability Index > High
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- Attention > Viewability
- Attention > Viewability > Viewability_50+
- Attention > Viewability > Viewability_60+
- Attention > Viewability > Viewability_70+
- Attention > Viewability > Viewability_75+
- Attention > Viewability > Viewability_80+
- Attention > Viewability > Viewability_<50
- Attention > Viewability > Viewability_<60
- Attention > Viewability > Viewability_<70
- Attention > Viewability > Viewability_<75
- Attention > Viewability > Viewability_<80
January 18, 2024
NEW to Peer39 Taxonomy
Web:
1. The following brand safety “Safe From” categories are now available across all DSPs:
- Safe from Disasters
- Safe from Death
- Safe from Controversial Subjects
- Safe from Accidents
- Safe For All Audiences
- Safe For Everyone over 12
- Safe from all Negative Content
CTV:
- There is a new parent category, OTT-CTV > Content Genre > Sports. All 33 Sport-related content genre categories are now under it.
- Renamed OTT-CTV > Show Genre to OTT-CTV > Content Genre
- Renamed some CTV Channels to CTV Services
- OTT-CTV Service > Fawesome TV
- OTT-CTV Service > Fersehen mit Herz
- OTT-CTV Service > MagentaTV
- OTT-CTV Service > Now TV
- OTT-CTV Service > Tivify
- Cable_TV-Channel > Joyn was deleted
Contextual Data Marketplace
- Adloox Attention category additions:
- Attention - Desktop - Top 20 prct - Inclusion
- Attention - Desktop - Top 40 prct - Inclusion
- Attention - Mobile Web - Top 20 prct - Inclusion
- Attention - Mobile Web - Top 40 prct - Inclusion
- Attention - Mobile App - Top 20 prct - Inclusion
- Attention - Mobile App - Top 40 prct - Inclusion
- Goldfish categories renamed:
US changes
- Politics > Get out the Vote - Low Turnout District renamed to Politics > Low Turnout District
- Politics> Get out the Vote - High Turnout District renamed to Politics > High Turnout District
Canada changes
- Gender > Female renamed to Gender > Female_CA
- Gender > Male renamed to Gender > Male_CA
UK changes
- Ethnicity > Black/African/Caribbean/Black British: Other Black renamed to Ethnicity > Other Black
- Ethnicity > Black/African/Caribbean/Black British: Caribbean renamed to Ethnicity > Caribbean
- Ethnicity > Black/African/Caribbean/Black British: African renamed to Ethnicity > African
- Ethnicity > Asian/Asian British: Other Asian renamed to Ethnicity > Other Asian
- Ethnicity > Asian/Asian British: Chinese renamed to Ethnicity > Chinese
- Ethnicity > Asian/Asian British: Bangladeshi renamed to Ethnicity > Bangladeshi
- Ethnicity > Asian/Asian British: Pakistani renamed to Ethnicity > Pakistani
- Ethnicity > Asian/Asian British: Indian renamed to Ethnicity > Indian
- Ethnicity > Mixed/multiple ethnic groups: White and Asian renamed to Ethnicity > White and Asian
- Ethnicity > Mixed/multiple ethnic groups: White and Black African renamed to Ethnicity > White and Black African
- Ethnicity > Mixed/multiple ethnic groups: White and Black Caribbean renamed to Ethnicity > White and Black Caribbean
- Ethnicity > White: Other White renamed to Ethnicity > Other White
- Ethnicity > White: Gypsy or Irish Traveller renamed to Ethnicity > Gypsy or Irish Traveller
- Ethnicity > White: Irish renamed to Ethnicity > Irish
- Ethnicity > White: English/Welsh/Scottish/Northern Irish/British renamed to Ethnicity > White English/Welsh/Scottish/Northern Irish/British
- Gender > Females renamed to Gender > Females_UK
- Gender > Males renamed to Gender > Males_UK
Contextual Data Marketplace:
Experian: 83 Mosaic Categories of USA-based consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes.
June 13, 2023
NEW to Peer39 Taxonomy
Context:
More than 135 new OTT-CTV Show Genre and Ratings Categories are available.
Arts & Entertainment category: Gossip
Contextual Data Marketplace:
Experian: 83 Mosaic Categories of USA-based consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes.
May 15, 2023
NEW to Peer39 Taxonomy
Context:
126 new OTT-CTV Channels are now available, including: Al Jazeera, ESPN News, ESPN Plus, ESPNU, Hallmark Drama, and Marvel.
Contextual Data Marketplace:
Scope3: Categories for carbon reduction for campaigns
Sourcepoint: Reach privacy-compliant inventory.
