LATEST UPDATES

February 13th, 2024

NEW to Peer39 Taxonomy

  1. "Politics" is now its own top-level category. Previously, "Politics" lived under the "News" top-level category. 
  2. We’ve released the following new political- issue categories which can be found on Adelphic, Adtheorent, Basis Technologies, Deepintent, Illumin, Nexxen, The Trade Desk, Undertone, Yahoo, and Zeta DSP:
    • Politics > Abortion
    • Politics > Age 
    • Politics > Climate 
    • Politics > Crime and Guns 
    • Politics > Education 
    • Politics > Immigration 
    • Politics > Inflation Economy 
    • Politics > LGBTQ
    • Politics > Wars US & Foreign 
  3. The following 5 Page Signal Viewability categories were removed from our platform and across all DSPs.
    • Page Signal> Ad Viewability Index
    • Page Signal> Ad Viewability Index > Very Low
    • Page Signal> Ad Viewability Index > Low
    • Page Signal> Ad Viewability Index > Medium
    • Page Signal> Ad Viewability Index > High 
    The following already existing  Attention> Viewability categories can be used to replace the Page Signal> Ad Viewability Index categories if needed. 
      • Attention > Viewability
      • Attention > Viewability > Viewability_50+
      • Attention > Viewability > Viewability_60+
      • Attention > Viewability > Viewability_70+
      • Attention > Viewability > Viewability_75+
      • Attention > Viewability > Viewability_80+
      • Attention > Viewability > Viewability_<50
      • Attention > Viewability > Viewability_<60
      • Attention > Viewability > Viewability_<70
      • Attention > Viewability > Viewability_<75
      • Attention > Viewability > Viewability_<80

 

January 18, 2024

NEW to Peer39 Taxonomy

Web:

1. The following brand safety “Safe From” categories are now available across all DSPs:

  • Safe from Disasters
  • Safe from Death
  • Safe from Controversial Subjects
  • Safe from Accidents
  • Safe For All Audiences
  • Safe For Everyone over 12
  • Safe from all Negative Content

CTV:

  1. There is a new  parent category, OTT-CTV > Content Genre > Sports. All 33 Sport-related content genre categories are now under it.
  2. Renamed OTT-CTV > Show Genre to OTT-CTV > Content Genre
  3. Renamed some CTV Channels to CTV Services
  • OTT-CTV Service > Fawesome TV
  • OTT-CTV Service > Fersehen mit Herz
  • OTT-CTV Service > MagentaTV
  • OTT-CTV Service > Now TV
  • OTT-CTV Service > Tivify
  1. Cable_TV-Channel > Joyn was deleted

Contextual Data Marketplace 

  1. Adloox Attention category additions: 
  • Attention - Desktop - Top 20 prct - Inclusion 
  • Attention - Desktop - Top 40 prct - Inclusion 
  • Attention - Mobile Web - Top 20 prct - Inclusion 
  • Attention - Mobile Web - Top 40 prct - Inclusion 
  • Attention - Mobile App - Top 20 prct - Inclusion 
  • Attention - Mobile App - Top 40 prct - Inclusion 
  1. Goldfish categories renamed:

US changes

  • Politics > Get out the Vote - Low Turnout District renamed to Politics > Low Turnout District
  • Politics> Get out the Vote -  High Turnout District renamed to Politics > High Turnout District

Canada changes

  • Gender > Female renamed to Gender > Female_CA
  • Gender > Male renamed to Gender > Male_CA

UK changes

  • Ethnicity > Black/African/Caribbean/Black British: Other Black renamed to Ethnicity > Other Black
  • Ethnicity > Black/African/Caribbean/Black British: Caribbean renamed to Ethnicity > Caribbean
  • Ethnicity > Black/African/Caribbean/Black British: African renamed to Ethnicity > African
  • Ethnicity > Asian/Asian British: Other Asian renamed to Ethnicity > Other Asian
  • Ethnicity > Asian/Asian British: Chinese renamed to Ethnicity > Chinese
  • Ethnicity > Asian/Asian British: Bangladeshi renamed to Ethnicity > Bangladeshi
  • Ethnicity > Asian/Asian British: Pakistani renamed to Ethnicity > Pakistani
  • Ethnicity > Asian/Asian British: Indian renamed to Ethnicity > Indian
  • Ethnicity > Mixed/multiple ethnic groups: White and Asian renamed to Ethnicity > White and Asian
  • Ethnicity > Mixed/multiple ethnic groups: White and Black African renamed to Ethnicity > White and Black African
  • Ethnicity > Mixed/multiple ethnic groups: White and Black Caribbean renamed to Ethnicity > White and Black Caribbean
  • Ethnicity > White: Other White renamed to Ethnicity > Other White
  • Ethnicity > White: Gypsy or Irish Traveller renamed to Ethnicity > Gypsy or Irish Traveller
  • Ethnicity > White: Irish renamed to Ethnicity > Irish
  • Ethnicity > White: English/Welsh/Scottish/Northern Irish/British renamed to Ethnicity > White English/Welsh/Scottish/Northern Irish/British
  • Gender > Females renamed to Gender > Females_UK
  • Gender > Males renamed to Gender > Males_UK

 

Contextual Data Marketplace:
Experian: 
83 Mosaic Categories of USA-based consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes.

June 13, 2023

NEW to Peer39 Taxonomy

Context:
More than 135 new OTT-CTV Show Genre and Ratings Categories are available.
Arts & Entertainment category:  Gossip

Contextual Data Marketplace:
Experian: 
83 Mosaic Categories of USA-based consumer segmentation portal of 126 million households and 650 lifestyle and interest attributes.

May 15, 2023

NEW to Peer39 Taxonomy

Context:
126 new OTT-CTV Channels are now available, including: Al Jazeera, ESPN News, ESPN Plus, ESPNU, Hallmark Drama, and Marvel.

Contextual Data Marketplace:
Scope3: Categories for carbon reduction for campaigns
Sourcepoint: Reach privacy-compliant inventory.