The Peer39 Platform - Simple, intuitive, global
Enhance your targeting strategy with custom keywords and a tailored approach
Harness the power of unmatched global scale from 450+ million daily unique pages in a more cost-effective solution
As the pioneer in bringing a holistic approach to contextual ad targeting, Peer39 technology leverages a combination of natural language processing (NLP) and machine learning (ML) to analyze every element of a web page in order to deliver its full suite of page-level intelligence products available across every DSP.
With an easy to use, intuitive UI, the Peer39 Platform is where you can:
- Create a new custom contextual categories,
- Upload up to 10,000 keywords per category,
- Get helpful suggestions to grow your list,
- See availability and volumes of categories in advance, and
- Leverage the contextual planning and targeting toolset for new levels of visibility, accuracy, scale, around CTV data and more, to inform campaign strategy decisions, and
- Modify previously created custom categories on the fly.
Intelligent page-level analysis
Unlike other solutions, Peer39 identifies and analyzes keywords and phrases in both the main text of the page and/or throughout the entire page, including the URL before the page is even run through the Peer39 classification systems.
Keyword suggestion engine
The retooled keyword suggestion engine, with it’s more sophisticated logic, provides highly accurate, extensive related keyword results from as little as one keyword.
Indicate "must have" or "exclude" keywords through right-click functionality. Apply Boolean logic to keywords within their custom category lists using logic to set targeting conditions for must have, and exclude. All keywords are standard by default.
Category availability–standard categories
For any Peer39 standard, brand-safety and contextual categories, you can view the total estimated and daily average of bid requests by pre-set timeframes of the past fourteen, seven, three or yesterday. This gives you insight into the volume of impressions available for categories you want.
Volume prediction–custom categories
Provides you with pre-bid visibility into the potential volume of the categories you’re building and looking to target by showing the number of URLs with those keywords, URLs or phrases, along with the number of potential pageviews for each category.
A set of forecasting tools that provide a view into impression opportunities within DSPs provide advertisers with more granular insights to inform campaign strategy. Five planners available–view by the entire Peer39 data set, or specific categories like Contextual, Suitability, Mobile App and Connected TV (CTV-OTT).
Page URL examples
Preview the top 20 examples, in real-time, of pages that match your custom keywords.
Unique first-look technology
Roughly 90% of URLs are new every 24 hours. The Peer39 proprietary first-look technology that enables content classification the very first time a page is seen. This means more pages are matched to your keywords, up to 40% more inventory than competitors, giving you a larger impression pool sooner.
Custom category DSP automation
Start using your custom categories immediately–automatically available directly within your DSP as soon as you save them (in select DSPs).
Leverage your custom category built within the Peer39 UI anywhere you buy, across all programmatic inventory.