Categories for CTV, Mobile, Display, and OLV
Brand Suitability & Safety Controls
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Why Peer39 for Suitability & Safety?
Safe From Display Categories
Custom Keyword upper limit
CTV Safety, Ratings, and Warnings Categories
Safety & Suitability
Built Specifically for CTV
Authenticated programming gives Peer39 clients specific brand safety and suitability categories. Ads only appear alongside appropriate and relevant content, while avoiding unsafe, unknown, or unverified channels.
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Precision in Safety & Suitability
Brand suitability isn’t one-size-fits-all
Brand protection requires nuance, clarity, and clear categorization on content and environment suitability.
Adult & Explicit Sexual Content, Arms and Ammunition, Obscenity & Profanity, Spam or Harmful Content, Crimes & Harmful Acts, Illegal Drugs & Alcohol, Tobacco, e-cigarettes, Vaping, Death, Injury & Military Conflict, Debated Sensitive Social Issues, Human Rights Violations, Hate Speech, Terrorism
Protecting Brands
Peer39 helps advertisers protect their brand by ensuring ads appear only in suitable environments across web, mobile, OLV, CTV, and AI chatbot placements.
Safety and suitability controls reduce risk without overblocking, preserving reach while avoiding low-quality, fake, or misaligned content. Program-level and contextual precision give advertisers confidence that every impression aligns with brand values and campaign goals. Greater transparency into where ads run supports smarter optimization and stronger performance outcomes.
The result is safer media buying, better efficiency, and more trust in every dollar spent.
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