Categories for CTV, Mobile, Display, and OLV

Brand Suitability & Safety Controls

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Brand Suitability

Why Peer39 for Suitability & Safety?

25

Safe From Display Categories

10000

Custom Keyword upper limit

64

CTV Safety, Ratings, and Warnings Categories

Safety & Suitability
Built Specifically for CTV

Authenticated programming gives Peer39 clients specific brand safety and suitability categories. Ads only appear alongside appropriate and relevant content, while avoiding unsafe, unknown, or unverified channels.

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Suitability & Safety
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Precision in Safety & Suitability 

Brand suitability isn’t one-size-fits-all

Brand protection requires nuance, clarity, and clear categorization on content and environment suitability.

Adult & Explicit Sexual Content, Arms and Ammunition, Obscenity & Profanity, Spam or Harmful Content, Crimes & Harmful Acts, Illegal Drugs & Alcohol, Tobacco, e-cigarettes, Vaping, Death, Injury & Military Conflict, Debated Sensitive Social Issues, Human Rights Violations, Hate Speech, Terrorism

Protecting Brands

Peer39 helps advertisers protect their brand by ensuring ads appear only in suitable environments across web, mobile, OLV, CTV, and AI chatbot placements.

Safety and suitability controls reduce risk without overblocking, preserving reach while avoiding low-quality, fake, or misaligned content. Program-level and contextual precision give advertisers confidence that every impression aligns with brand values and campaign goals. Greater transparency into where ads run supports smarter optimization and stronger performance outcomes.

The result is safer media buying, better efficiency, and more trust in every dollar spent.



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