98% visibility into CTV placements with 33% cost savings
An international window and door manufacturer was struggling with rising CTV costs and limited visibility into where campaigns were actually running. By moving beyond traditional PMP buying strategies and activating Peer39 pre-bid targeting controls, the advertiser improved placement transparency while gaining access to more efficient market rates across campaigns.
Improved transparency and more efficient CTV activation
33%
98%
About the advertiser
An international window and door manufacturing company was looking for a more cost-efficient way to reach niche audiences across Connected TV environments at scale.
While existing PMP-based buying strategies provided access to premium inventory, the advertiser faced rising costs, limited transparency, and difficulty knowing where campaigns were actually running.
The challenge
The advertiser relied heavily on Private Marketplace (PMP) deals to reach targeted CTV audiences, but costs continued increasing while visibility into campaign placements remained limited.
Despite premium investment levels, the team lacked clear transparency into channel placements and was not appearing across as many channels as expected. The advertiser also needed stronger controls around brand suitability and invalid CTV environments while maintaining campaign scale.
The team needed a more transparent and efficient approach to CTV activation without sacrificing inventory quality.
The solution
Peer39 recommended transitioning from PMP-based buying to the Open Exchange using Peer39 pre-bid targeting and transparency controls.
The strategy focused on improving visibility into where ads were running, reducing exposure to invalid CTV environments, and maintaining brand suitability across campaigns.
Key solutions included:
- Verified Valid Channels category to identify inventory running on legitimate CTV content across 1,200+ validated channels
- Safe from Fake CTV category to reduce placements to environments such as non-CTV apps and low-quality supply
- Safe from Divisive News controls to avoid politically biased and non-fact-checked environments
- Pre-bid optimization strategies to improve efficiency and scale within Open Exchange inventory
This approach gave the advertiser transparency and control while improving overall media efficiency.
The results
By expanding beyond traditional PMP buying strategies, the advertiser improved transparency and gained access to more efficient market rates across CTV activations.
Key outcomes:
- 33% cost savings across CTV campaigns
- 98% visibility into CTV placements
- Improved transparency into campaign delivery
- Reduced exposure to invalid and unsuitable CTV environments
- Increased scale and flexibility across CTV campaigns
The advertiser applies these strategies across all CTV campaigns to improve transparency, efficiency, and media quality at scale.
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