in our new Transparency Reporting for CTV

The cookie-free future requires shifting focus to understand the immediate context and mindset of the consumer you are trying to reach. Achievement of alignment and relevance leads to increased attention and engagement with your brand. When attention and alignment are part of the advertising strategy, research shows ROI can be improved by up to 30 percent.

Peer39 invented the category of pre-bid, non-cookie-based data, starting with semantic-based contextual categories, then brand safety, and then page quality. Since then, it has continued to scale at the pace of RTB and has brought to market many meaningful data points that advertisers find valuable, and predictable to use to scale their performance campaigns.

Peer39 brings advanced contextual data to modern marketing for targeting and analytics with the most scale of any data provider available. It means continuous innovation and a commitment to quality for our customers and partners.

Ads are not experienced in isolation but viewed within an environment (webpage, app, tv) with other dimensions or signals. When advertisers shift focus and understand the immediate context and mindset of the people they are trying to reach, the result is alignment and relevance.  Advanced context is a key factor for relevance, and relevance results in increased attention, and performance.