Contextual Targeting, Planning & Customization Tools

The Peer39 Platform is where you can:

• Build custom contextual categories–deploy to any DSP for CTV, web, OLV, and mobile apps
• Upload up to 10,000 keywords or URLs per category
• Get helpful suggestions to grow your custom contextual keyword targeting list
• Create Analytics tags
• View Analytics across more than 150 measured data dimensions for CTV, Display, Web, and Keywords
• Access insights into predicted volume of keywords and standard Peer39 categories when building campaigns 
• Apply Boolean logic to keywords within custom categories 
• Manage previously created custom categories 
• Inform campaign strategy decisions–leverage the contextual planners for new levels of visibility, accuracy, and scale through the entire Peer39 dataset: Contextual, Suitability, Page Signals, Mobile App, Marketplace and CTV
• Discover and access innovative cookieless pre-bid contextual categories based on content, like webpages and apps, and ones focused on the context of physical location with categories from partners in the Contextual Data Marketplace®