When we launched the Contextual Data Marketplace®, the goal was to bring privacy-safe data sources to contextual strategies. Experian is our newest Contextual Data Marketplace partner, giving advertisers privacy-safe, cookie-free, location-based data for Purchase Affinity and Demographics categories.
Since seventy-nine percent of consumers that plan to buy or lease motor vehicles in the next 12 months watch ad-supported streaming TV, Purchase Affinity categories will be of particular interest to advertisers looking to take advantage of contextual targeting within CTV. Rapid growth in the channel has made it difficult for advertisers to understand new inventory sources and this integration unites Peer39’s verified CTV categories with Experian data in a future-proof, privacy-compliant manner.
By combining resources in the Contextual Data Marketplace® with CTV targeting, advertisers get brand safety and transparency controls, as well as the peace-of-mind that they are spending against the intended audience. Before this integration, advertisers could only use demographic targeting on CTV, but not alongside Peer39's granular content-type and channel targeting.
Experian data gives you the confidence to know they're reaching the right audiences across demographics. Layered with Peer39's verified CTV categories, you can rest assured that you're not running on non-OTT inventory. Use Purchase Affinity to find the consumers most likely to be in-market for products in these categories.
Demographics and Purchase Affinity are now available across your chosen DSPs and are ready for activation now.
Experian Purchase Affinity categories Experian Demographics categories
Experian data gives you the confidence to know they're reaching the right audiences across demographics. Layered with Peer39's verified CTV categories, you can rest assured that you're not running on non-OTT inventory. Use Purchase Affinity to find the consumers most likely to be in-market for products in these categories.
Demographics and Purchase Affinity are now available across your chosen DSPs and are ready for activation now. Useful in all channels and across the purchase funnel, the Experian-Peer39 integration gives advertisers the ability to target their audiences with modern contextual suitability controls and improved data quality.
We encourage you to login to Peer39 today to see more data for these categories and implement them into your campaign plans.