Bring Your Premium Inventory to Advertisers

Publisher Solutions

Program-level CTV categorizations for  discoverability

Download Overview

Why Peer39 for Publishers?
20
+

DSP & SSP integrations

10000
+

Advertisers and agency clients

2.5
B

Unique URLs & apps classified daily

Normalize Signals, Increase Revenue

Unlock more inventory for advertisers to reach the premium content they desire
Select an option below:
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Discoverability

Better categorization helps buyers find and target your inventory

Peer39's data normalization aligns CTV publisher content to the categories advertisers need, directly integrated with DSPs. Advertisers discover and target publisher content based on content-level data for genres, ratings, content warnings and advisories -- and custom keywords for descriptions, actors, directors, teams, and sport venues.
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Consistent Categorization

Across publishers and environments

Peer39 gives CTV publishers the power of consistency of content categorization across ad servers, SSPs, FAST distributors, streaming platforms, DSPs, OEMs, and everywhere buyers target inventory.
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Safety for CTV Buyers and Sellers

Mapped to your content

Peer39 provides categories give buyers confidence their ads are going to be seen by real people, on premium content. Sellers benefit from reaching the widest possible amount of buyers. Peer39's solution is also Video Privacy Protection Act (VPPA)-compliant.
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Multiple Categorizations

Diversified paths to increased revenue

Multiple classifications of content, not just what's declared or what the app-level category is. 

For example: if a program is a Sports Documentary but categorized only as a Documentary, advertisers targeting (or excluding) Sports could miss out on highly relevant placements or run in irrelevant content. Utilizing these additional categorizations puts ads in the most appropriate content to reach target audiences.
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Safety & Suitability

With IAB alignment

Give advertisers the confidence in brand suitability capabilities that ads will run in trustworthy content, including categories aligned with the IAB.

Dozens of Safety Categories: 
Allow advertisers to control safety & suitability preferences for placements. 

Fully Privacy Compliant: 

All Peer39 data is consumer-friendly and privacy-regulation compliant, including GDPR, CCPA.
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Category Customization 

For the most flexible options

Segment your inventory into safe and suitable groupings, specific to your content – with no additional Ad Ops work required. Even use boolean logic to satisfy the most-complex advertiser needs!

Scale and Precision: 
Define categories with up to 10,000 keywords or URLs per category. 

Custom Categories:
Advertiser-created categories to target and/or avoid niche topics, safety concerns or their own lists of keywords.
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Vertical Taxonomies 

Mapped to your content

The power of Peer39's semantic classification and machine learning technology, the same used to classifying 2.5 billion URLs daily using more than 300+ semantic categories.

Automatic Classification:
Segment inventory into buyer-friendly categories without any additional overhead.

Scale with Ease: 

The industry’s largest and most accurate pre-bid contextual categories for advertisers to get the most from your inventory.
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Speed and Unification

More from what you have

Employing the same contextual tagging and custom keywords across sites and properties to expand available inventory you can offer to advertisers. Full-page classification of published pages (that you can actually trust) within minutes!

Simplification:
Give advertisers uniform, consistent categories to target throughout all of your publisher properties.

Rapid Offerings: 

The faster your content is classified, the faster you can receive bids that represent the true value of your content.

Powered by Proven Partners
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Help Buyers Easily Discover Your Content

Publisher inventory is categorized to maximize buyer discovery and targeting in DSPs. But programs often have multiple genres that don't always make it into the bidstream.

 

 

Genres:

Action, Adventure, Comedy, Romantic Comedy

 

 

Genres:

Action, Adventure, Comedy, Crime, Mystery, Romantic Comedy

 

 

Genres:

Comedy, Dark Comedy, Stand Up, Documentary

How it Works

Content IDs shared from publishers throughout the programmatic chain to ad servers, exchanges, and DSPs make sure that data and categorization is consistent, enabling publishers to reach programmatic buyers and the tiers of buyers who are not going to request PMP deals.
How it works

Easy Implementation Options:
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Amazon Publisher Services

One click integration and no development required. The fastest, easiest way to implement via the Amazon Connections Marketplace - find Peer39 there. 
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API Capability

Responds with full classification for every URL received. Great for larger organizations with engineering teams experienced in API integrations.
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JavaScript Tag

Calls a custom instance of your cache on a CDN. For those that might not have API integration resources. 

Frequently Asked Questions

Interested in Learning More About Peer39's Publisher Solutions for CTV and Web?

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