CTV & Cookieless Analytics is here:
Say Hello to the Future of Analytics
Our Analytics dashboard is a data visualization tool that consolidates and displays data from a number of inputs, providing views into performance. demographics, device, and browser types - across more than 150 dimensions for Web, Mobile App, CTV, and OLV.
With cookie deprecation around the corner, Peer39 brings Analytics that will survive signal deprecation for both campaign health and optimization options.
Say hello to the future of Analytics.
Download the One-Sheet Now
Analytics for all:
- Reporting is not tied to any ID or cookies.
- CTV's rise hasn't brought transparency until now.
- Keyword reporting brings precision to buyers' understanding of what drives success at the most granular level.
- Contextual reporting provides addressability and visibility with performance measures.
- Gives buyers a normalized insight taxonomy that spans all programmatic media. These insights are easy to understand because performance is visualized for campaigns.
- No additional cost.
- Easy to set up directly in your DSP. No re-trafficking of tags.
Display Analytics
Reach and Frequency, Viewability, and Attention all factor into the success of a campaign; easily see performance across Contextual Categories, along with Sentiment, Made for Advertising impressions, and more - giving you complete views at the level you need to pull the levers to make campaign improvements.
CTV Analytics
A comprehensive view of CTV KPIs to monitor campaign health, in addition to Safety and Suitability. Completion rates across Show, Channel Category, and Channel. Safety & Suitability information to steer clear of unsafe or fake content to maximize campaign ROI.
Keyword Analytics
Easily understand performance across metrics that matter to make optimizations, including:
- Keyword combinations by click-through-rate
- Keyword combinations by impressions
- Keyword combinations by viewability
Online Video Analytics
Everything you need to understand and optimize your OLV campaigns based on how inventory context impacts your quartile performance and KPIs.
FAQs
How do I access the Analytics Dashboards?
To access Analytics you need to be running a pre-bid campaign and implement the Peer39 Analytics tag in your DSP.
I don't have a Peer39 Platform account, what do I do?
Click here to create a Peer39 account.