Hundreds over-the-top (OTT) providers. Thousands of connected television (CTV) apps. Add in content owners, aggregators, and CTV devices.
The emerging landscape of CTV creates unique and complex challenges for advertisers to take advantage of all OTT and CTV have to offer.
Unlike many of the current CTV targeting solutions are manual, Peer39 has developed categories for CTV that provide advertisers with a granular level of detail and control and clear options for buying CTV-OTT inventory.