Insights

Peer39, Page Level Intelligence, News Benchmarks January 2020

Report: How modernized brand safety targeting of News can unlock advertising opportunities

While the online ad industry has grown exponentially over the years, so has the importance of brand safety targeting and standards. Most recently, this has included brands manually adding to legacy avoidance strategies that have led brands down an over-restrictive path avoiding entire categories such as News.  Brand safety and blacklists: an outdated standard? Keyword …

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