Contextual targeting

In previous articles, we have demonstrated how speed creates scale, how scale drives performance, how both speed and scale can reduce media cost, and how you can generate 50% more efficiency in your campaigns by using your existing strategy and simply changing your pre-bid targeting, contextual, or brand safety solution. This article focuses on why …

Why you should continue to use a post-buy verification solution, just not for pre-bid programmatic targeting Read More »

In previous articles, we have demonstrated how speed creates scale in a pre-bid targeting solution, and how scale drives performance. We also discussed how both speed and scale can reduce media cost. This article brings them all together into a super efficient package. There are a number of real and tangible reasons why speed, scale …

How you can achieve 50% more efficiency with a pre-bid programmatic targeting, contextual, or brand safety solution Read More »

We have written before about how not all pre-bid targeting, contextual advertising, and brand safety providers are the same. Each provider’s technology and speed of processing URLs can create differences in scale. There is another problem in working with a pre-bid targeting provider that doesn’t scale, creating an issue very similar to the market dynamics …

Why speed and scale can reduce media cost in a pre-bid programmatic targeting, contextual, or brand safety solution Read More »

In the previous article, we spoke about why speed is important in pre-bid targeting, and how it creates more scale. In this article, we are going to show you how scale drives performance.  Traditional keyword targeting … Look up the term “Exact Match” as it relates to advertising, and you will see many articles that …

Why scale is important in a pre-bid programmatic targeting, contextual, or brand safety solution Read More »

Not all pre-bid targeting data is created equal and it is important to understand why and how. Most advertisers focus on understanding the data itself, the quality of categorization, or features, such as whether the data asset can support custom keyword targeting or avoidance. This, of course, is important to understand, and there are differences …

Why speed is important in a pre-bid programmatic targeting, contextual, or brand safety solution Read More »