Contextual targeting

Peer39 Page Level Intelligence, Contextual, Sentiment, Suitability, Brand Safety, compliant media

Now is the time to explore cookie-free tactics

“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data” (HBR)

This evolution of marketing has happened at great speed, and cost—primarily to consumers. The too-often unchecked use of data has resulted in significant changes to browser controls, and privacy regulations that protect the consumer.

The opportunity and challenges of CTV advertising

The opportunity and challenges of CTV advertising

Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid consumer adoption of connected TV (CTV) has been closely followed by increased investment from brands. Connected TV is an exciting and growing opportunity for advertisers—the case for venturing into CTV is …

The opportunity and challenges of CTV advertising Read More »

CTV ad buys just got better with the Peer39 contextual planning and targeting tools

CTV ad buys just got better with the Peer39 contextual planning and targeting tools

Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television (cable/satellite) are no longer the default, video stores are practically non-existent, and yet, the amount of content we have access to today far exceeds our wildest dreams back in the day.  The shift …

CTV ad buys just got better with the Peer39 contextual planning and targeting tools Read More »

Contextual targeting: Say goodbye to cookies and hello to context

Contextual targeting: Say goodbye to cookies and hello to context

Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though. After all, cookies have their fair share of problems in terms of relevance for consumers. Just about everyone has a story like one of these: You buy something and …

Contextual targeting: Say goodbye to cookies and hello to context Read More »