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Contextual targeting: Say goodbye to cookies and hello to context

Contextual targeting: Say goodbye to cookies and hello to context

Every day brings us closer to the time when cookies aren’t an option for advertisers anymore. The news of cookies going away isn’t all bad, though. After all, cookies have their fair share of problems in terms of relevance for consumers. Just about everyone has a story like one of these: You buy something and …

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Brand suitability: Target the right content with context

Brand suitability: Target the right content with context

This year has been intense when it comes to news coverage, especially with so much reporting around the pandemic, politics, and protests. The sensitive nature of these news topics has made advertisers particularly reticent about placing ads on news content. We saw it in the early days of the pandemic when blocklists were used to …

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How context + storytelling makes more effective advertising

One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising because the timeframe for attracting attention, garnering interest, and inspiring action is mere seconds.  But what if the content alongside your ad was part of the story? Ads shouldn’t be an …

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Advertisers and the new normal for brand safety {Webinar recap}

In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode. The response is understandable, especially given the very real human concerns associated with the current coronavirus (COVID-19) pandemic. You want to be sensitive to what’s happening, which usually involves a significant shift or reduction in …

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Reduce the threat of fake news, misinformation with Peer39 and NewsGuard

Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin up a website with no real oversight to what they’re publishing – and that ease extends to social media. In March 2018, MIT released the results of the largest ever study …

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peer39 not all coronavirus content is bad

Impact and options of the “coronavirus”: Three phases for advertising strategies

The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from regular updates on news about somewhere else in the world to become the overwhelmingly dominant story in every country.  This massive growth in volume of coverage has created a backlash among …

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