Contextual targeting

Take control over your media investment with the expanded Contextual Data Marketplace

Peer39 is proud to announce the addition of a handful of new contextual data providers to our Contextual Data Marketplace™, bringing the total to 14 partners.  These new partners join NewsGuard, Reticle, and Planalytics in rounding out the suite of brand suitability, and cookie-free data with datasets that provide more precision and control over advertisers’ …

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Back to Schopol Shopping Seasom | Peer39 Blog

Predicting consumer spending during the post-pandemic and back to school shopping season

With restrictions increasingly lifting across many parts of the world, consumer confidence is at a tipping point for returning to levels seen pre-pandemic for the first time in almost two years. Consumers are eager to interact with people outside their household and to get back to life and whatever the new normal is. In anticipation …

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Contextual Category Targeting | Centro and Peer39 | Peer39

Automate contextual category recommendations with Centro and Peer39

Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future targeting strategies–available natively, within a DSP. Peer39 is proud to partner with Centro to power their Contextual Intelligence software in the Basis platform, and to …

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Tokyo Games 2021

Learn how Olympic-level advertising investments can be supported (or enhanced) with advanced contextual strategies

After being postponed since 2020, the long-awaited Summer Olympics in Tokyo, is the most anticipated sporting event of the year. This July, the Games will captivate the world for seventeen days.  The cultural global audiences will have over 7,000 hours of coverage across 41 sports and 339 medal events–including four new and two returning Olympic …

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Predictive Analytics Peer39 & Planalytics | Peer39 Blog

The Product Demand Index: A Powerful Predictive Analytic that Helps Advertisers Understand “Consumer Context” and Improve Returns

The move to more contextually-based audience selection for display ads continues to accelerate.  And as businesses face the challenge of replacing cookie-driven audience targeting, marketers are looking for proven ways to create relevant advertising that drives purchases and brand loyalty. Contextual targeting has emerged as a powerful solution, but it’s important to explore different types …

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Pre-Bid Targeting Solution - Peer39

Why speed is important in a pre-bid programmatic targeting, contextual, or brand safety solution

Not all pre-bid targeting data is created equal and it is important to understand why and how. Most advertisers focus on understanding the data itself, the quality of categorization, or features, such as whether the data asset can support custom keyword targeting or avoidance. This, of course, is important to understand, and there are differences …

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Pre-Bid Targeting Solution | Peer39 Blog

Why scale is important in a pre-bid programmatic targeting, contextual, or brand safety solution

In the previous article, we spoke about why speed is important in pre-bid targeting, and how it creates more scale. In this article, we are going to show you how scale drives performance.  Traditional keyword targeting … Look up the term “Exact Match” as it relates to advertising, and you will see many articles that …

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Pre-Bid Targeting Solution - Peer39

Why speed and scale can reduce media cost in a pre-bid programmatic targeting, contextual, or brand safety solution

We have written before about how not all pre-bid targeting, contextual advertising, and brand safety providers are the same. Each provider’s technology and speed of processing URLs can create differences in scale. There is another problem in working with a pre-bid targeting provider that doesn’t scale, creating an issue very similar to the market dynamics …

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Pre-Bid Targeting Solution | Peer39

How you can achieve 50% more efficiency with a pre-bid programmatic targeting, contextual, or brand safety solution

In previous articles, we have demonstrated how speed creates scale in a pre-bid targeting solution, and how scale drives performance. We also discussed how both speed and scale can reduce media cost. This article brings them all together into a super efficient package. There are a number of real and tangible reasons why speed, scale …

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Pre-Bid Targeting Solution | Peer39

Why you should continue to use a post-buy verification solution, just not for pre-bid programmatic targeting

In previous articles, we have demonstrated how speed creates scale, how scale drives performance, how both speed and scale can reduce media cost, and how you can generate 50% more efficiency in your campaigns by using your existing strategy and simply changing your pre-bid targeting, contextual, or brand safety solution. This article focuses on why …

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