Brand suitability

Take control over your media investment with the expanded Contextual Data Marketplace

Peer39 is proud to announce the addition of a handful of new contextual data providers to our Contextual Data Marketplace™, bringing the total to 14 partners.  These new partners join NewsGuard, Reticle, and Planalytics in rounding out the suite of brand suitability, and cookie-free data with datasets that provide more precision and control over advertisers’ …

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Pre-Bid Targeting Solution - Peer39

Why speed is important in a pre-bid programmatic targeting, contextual, or brand safety solution

Not all pre-bid targeting data is created equal and it is important to understand why and how. Most advertisers focus on understanding the data itself, the quality of categorization, or features, such as whether the data asset can support custom keyword targeting or avoidance. This, of course, is important to understand, and there are differences …

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Pre-Bid Targeting Solution | Peer39 Blog

Why scale is important in a pre-bid programmatic targeting, contextual, or brand safety solution

In the previous article, we spoke about why speed is important in pre-bid targeting, and how it creates more scale. In this article, we are going to show you how scale drives performance.  Traditional keyword targeting … Look up the term “Exact Match” as it relates to advertising, and you will see many articles that …

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Pre-Bid Targeting Solution - Peer39

Why speed and scale can reduce media cost in a pre-bid programmatic targeting, contextual, or brand safety solution

We have written before about how not all pre-bid targeting, contextual advertising, and brand safety providers are the same. Each provider’s technology and speed of processing URLs can create differences in scale. There is another problem in working with a pre-bid targeting provider that doesn’t scale, creating an issue very similar to the market dynamics …

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Pre-Bid Targeting Solution | Peer39

How you can achieve 50% more efficiency with a pre-bid programmatic targeting, contextual, or brand safety solution

In previous articles, we have demonstrated how speed creates scale in a pre-bid targeting solution, and how scale drives performance. We also discussed how both speed and scale can reduce media cost. This article brings them all together into a super efficient package. There are a number of real and tangible reasons why speed, scale …

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Pre-Bid Targeting Solution | Peer39

Why you should continue to use a post-buy verification solution, just not for pre-bid programmatic targeting

In previous articles, we have demonstrated how speed creates scale, how scale drives performance, how both speed and scale can reduce media cost, and how you can generate 50% more efficiency in your campaigns by using your existing strategy and simply changing your pre-bid targeting, contextual, or brand safety solution. This article focuses on why …

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Cookie-Free Advertising - Peer39

Now is the time to explore cookie-free tactics

“The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data” (HBR)

This evolution of marketing has happened at great speed, and cost—primarily to consumers. The too-often unchecked use of data has resulted in significant changes to browser controls, and privacy regulations that protect the consumer.

Insights for adopting a modern approach to brand safety

Insights for adopting a modern approach to brand safety

The events of 2020 have shown advertisers and brands undeniable proof that the way we’ve done advertising for years has limitations that impact the effectiveness of ad campaigns. The legacy brand safety practice of blocking is an all-or-nothing approach that reduces available impressions on high-quality content that actually is safe, as we found in the …

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Brand suitability: What we’ve learned and where we’re going

Brand suitability: What we’ve learned and where we’re going

The internet has made it easy for anyone who wants to build a platform to share ideas and information as ad-supported content. While this is generally a positive development, it also presents brands with the challenge of ensuring they aren’t funding harmful content.  So, while behavioral targeting and automation have expanded the opportunities available to …

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