Contextual Category Targeting | Centro and Peer39 | Peer39

Automate contextual category recommendations with Centro and Peer39

Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future targeting strategies–available natively, within a DSP. Peer39 is proud to partner with Centro to power their Contextual Intelligence software in the Basis platform, and to help provide advertisers with unprecedented transparency into their data and targeting metrics. What is contextual Intelligence? Basis is the first demand-side platform to offer contextual category recommendations based on first-party data from advertisers.  Advertisers can use this feature natively within their DSP to automatically analyze

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How context + storytelling makes more effective advertising

One of the most effective ways marketers have to connect with their audience is storytelling. This can be challenging when it comes to advertising because the timeframe for attracting attention, garnering interest, and inspiring action is mere seconds.  But what if the content alongside your ad was part of the story? Ads shouldn’t

Advertisers and the new normal for brand safety {Webinar recap}

In the world of digital advertising, during times of crisis, there’s a predictable pattern where advertisers go into protection mode. The response is understandable, especially given the very real human concerns associated with the current coronavirus (COVID-19) pandemic. You want to be sensitive to what’s happening, which usually involves a significant shift or

Reduce the threat of fake news, misinformation with Peer39 and NewsGuard

Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin up a website with no real oversight to what they’re publishing – and that ease extends to social media. In March 2018, MIT released the results of the largest

Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media NEW YORK, April 02, 2020 (GLOBE NEWSWIRE) — News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet

Impact and options of the “coronavirus”: Three phases for advertising strategies

The outbreak of coronavirus and its pandemic status have had an abrupt progression in the news. Since January, we’ve seen the topic evolve from regular updates on news about somewhere else in the world to become the overwhelmingly dominant story in every country.  This massive growth in volume of coverage has created a

Report: How modernized brand safety targeting of News can unlock advertising opportunities

While the online ad industry has grown exponentially over the years, so has the importance of brand safety targeting and standards. Most recently, this has included brands manually adding to legacy avoidance strategies that have led brands down an over-restrictive path avoiding entire categories such as News.  Brand safety and blacklists: an outdated