Take control over your media investment with the expanded Contextual Data Marketplace
Peer39 is proud to announce the addition of a handful of new contextual data providers to our Contextual Data Marketplace™, bringing the total to 14 partners. These new partners join NewsGuard, Reticle, and Planalytics in rounding out the suite of brand suitability, and cookie-free data with datasets that provide more precision and control over advertisers’ media investment, while leveraging privacy-friendly targeting to optimize their programmatic media. The Global Disinformation Index (GDI) – ensure brands are funding credible journalism, not disinformation/fake news Factmata – avoid threats and risks related to narratives in toxic content Socialcontext – target news content that promotes diversity,
Brand suitability: What we’ve learned and where we’re going
The internet has made it easy for anyone who wants to build a platform to share ideas and information as ad-supported content. While this is generally a positive development, it also presents brands with the challenge of ensuring they aren’t funding harmful content. So, while behavioral targeting and automation have expanded the opportunities
Peer39 Launches Advanced Brand Suitability Targeting Controls, Creating Modern Approach for Targeting New Inventory
Advanced pre-bid semantic targeting controls and monthly insights are now available, in support of 4A’s and GARM suitability framework New York – December 17, 2020 – Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernize their own suitability
The opportunity and challenges of CTV advertising
Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid consumer adoption of connected TV (CTV) has been closely followed by increased investment from brands. Connected TV is an exciting and growing opportunity for advertisers—the case for venturing into
CTV ad buys just got better with the Peer39 contextual planning and targeting tools
Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television (cable/satellite) are no longer the default, video stores are practically non-existent, and yet, the amount of content we have access to today far exceeds our wildest dreams back in the day.
Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV
Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time,
Hyperpartisan, misinformation content on the rise
As a data company that sees over 450 million unique webpages each day, Peer39 has an ability to see what is trending across content. Sometimes that can be cause for celebration, however in times like these, it can mean cause for tremendous concern. In October alone, we’re seeing the following increases; Misinformation and