Peer39

Take control over your media investment with the expanded Contextual Data Marketplace

Peer39 is proud to announce the addition of a handful of new contextual data providers to our Contextual Data Marketplace™, bringing the total to 14 partners.  These new partners join NewsGuard, Reticle, and Planalytics in rounding out the suite of brand suitability, and cookie-free data with datasets that provide more precision and control over advertisers’ …

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Peer39 Grows Contextual Data Marketplace with New Providers and Modern Controls for Responsible Media Investment

Peer39 Grows Contextual Data Marketplace with New Providers and Modern Controls for Responsible Media Investment

Additions include cookie-free targeting options and controls to fund credible journalism and avoid misinformation, copyright infringement and toxic narratives New York – September 14, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today announced the addition of new contextual data providers to its Contextual Data …

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Contextual Category Targeting | Centro and Peer39 | Peer39

Automate contextual category recommendations with Centro and Peer39

Last week, Centro announced the release of their new Basis platform, a first-of-its-kind automatic contextual category recommendation solution that leverages marketers’ historical first-party data about best-performing audiences to inform future targeting strategies–available natively, within a DSP. Peer39 is proud to partner with Centro to power their Contextual Intelligence software in the Basis platform, and to …

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Weather Analytics and Ad Targeting | Peer39 Blog

Leveraging weather analytics and purchase data to increase precision in ad targeting

The start of July in North America marks an annual boost in demand for advertisers selling summer apparel, consumables, and outdoor living products. The combination of warm weather, Independence Day, and Canada Day all coincide to make the first week of July a busy one for businesses and advertisers in this market segment.  Of course, …

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First Party Contextual Onboarding - Peer39

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Intelligence into Future-proof Targeting Categories

Solution brings together brands’ historical performance and insights, helping buyers migrate to an informed, always-on, cookie-free data strategy New York — May 18, 2021 — Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party …

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Introducing the Cookie-Free Marketplace - Peer39

Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace

New York – March 2, 2021 – Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers’ insights more easily accessible to programmatic ad buyers.

Insights for adopting a modern approach to brand safety

Insights for adopting a modern approach to brand safety

The events of 2020 have shown advertisers and brands undeniable proof that the way we’ve done advertising for years has limitations that impact the effectiveness of ad campaigns. The legacy brand safety practice of blocking is an all-or-nothing approach that reduces available impressions on high-quality content that actually is safe, as we found in the …

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Peer39 Launches Advanced Brand Suitability Targeting Controls, Creating Modern Approach for Targeting New Inventory

Advanced pre-bid semantic targeting controls and monthly insights are now available, in support of 4A’s and GARM suitability framework New York – December 17, 2020 – Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernize their own suitability targeting standards …

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Peer39 Launches First-ever Contextual Planning and Targeting Tool Set for Connected TV

Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV

Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers …

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