Peer39

Insights for adopting a modern approach to brand safety

Insights for adopting a modern approach to brand safety

The events of 2020 have shown advertisers and brands undeniable proof that the way we’ve done advertising for years has limitations that impact the effectiveness of ad campaigns. The legacy brand safety practice of blocking is an all-or-nothing approach that reduces available impressions on high-quality content that actually is safe, as we found in the …

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Peer39 Launches Advanced Brand Suitability Targeting Controls, Creating Modern Approach for Targeting New Inventory

Advanced pre-bid semantic targeting controls and monthly insights are now available, in support of 4A’s and GARM suitability framework New York – December 17, 2020 – Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernize their own suitability targeting standards …

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The opportunity and challenges of CTV advertising

The opportunity and challenges of CTV advertising

Advertising in 2020 bears little resemblance to advertising just 10 years ago. The options and investment in digital continues to grow, and the rapid consumer adoption of connected TV (CTV) has been closely followed by increased investment from brands. Connected TV is an exciting and growing opportunity for advertisers—the case for venturing into CTV is …

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Peer39 Launches First-ever Contextual Planning and Targeting Tool Set for Connected TV

Peer39 Launches First-ever Pre-Bid Contextual Planning and Targeting Tool Set for Connected TV

Contextual CTV offering adds new levels of accuracy, scale, and transparency, aligning expectations with modern digital marketing. New York – November 17, 2020 – Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers …

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