Alex White

Pre-Bid Targeting Solution | Peer39

Why you should continue to use a post-buy verification solution, just not for pre-bid programmatic targeting

In previous articles, we have demonstrated how speed creates scale, how scale drives performance, how both speed and scale can reduce media cost, and how you can generate 50% more efficiency in your campaigns by using your existing strategy and simply changing your pre-bid targeting, contextual, or brand safety solution. This article focuses on why …

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Pre-Bid Targeting Solution | Peer39

How you can achieve 50% more efficiency with a pre-bid programmatic targeting, contextual, or brand safety solution

In previous articles, we have demonstrated how speed creates scale in a pre-bid targeting solution, and how scale drives performance. We also discussed how both speed and scale can reduce media cost. This article brings them all together into a super efficient package. There are a number of real and tangible reasons why speed, scale …

How you can achieve 50% more efficiency with a pre-bid programmatic targeting, contextual, or brand safety solution Read More »

Pre-Bid Targeting Solution - Peer39

Why speed and scale can reduce media cost in a pre-bid programmatic targeting, contextual, or brand safety solution

We have written before about how not all pre-bid targeting, contextual advertising, and brand safety providers are the same. Each provider’s technology and speed of processing URLs can create differences in scale. There is another problem in working with a pre-bid targeting provider that doesn’t scale, creating an issue very similar to the market dynamics …

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Pre-Bid Targeting Solution | Peer39 Blog

Why scale is important in a pre-bid programmatic targeting, contextual, or brand safety solution

In the previous article, we spoke about why speed is important in pre-bid targeting, and how it creates more scale. In this article, we are going to show you how scale drives performance.  Traditional keyword targeting … Look up the term “Exact Match” as it relates to advertising, and you will see many articles that …

Why scale is important in a pre-bid programmatic targeting, contextual, or brand safety solution Read More »

Pre-Bid Targeting Solution - Peer39

Why speed is important in a pre-bid programmatic targeting, contextual, or brand safety solution

Not all pre-bid targeting data is created equal and it is important to understand why and how. Most advertisers focus on understanding the data itself, the quality of categorization, or features, such as whether the data asset can support custom keyword targeting or avoidance. This, of course, is important to understand, and there are differences …

Why speed is important in a pre-bid programmatic targeting, contextual, or brand safety solution Read More »

Reduce the threat of fake news, misinformation with Peer39 and NewsGuard

Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin up a website with no real oversight to what they’re publishing – and that ease extends to social media. In March 2018, MIT released the results of the largest ever study …

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Peer39, Page Level Intelligence, News Benchmarks January 2020

Report: How modernized brand safety targeting of News can unlock advertising opportunities

While the online ad industry has grown exponentially over the years, so has the importance of brand safety targeting and standards. Most recently, this has included brands manually adding to legacy avoidance strategies that have led brands down an over-restrictive path avoiding entire categories such as News.  Brand safety and blacklists: an outdated standard? Keyword …

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