Alex White

CTV ad buys just got better with the Peer39 contextual planning and targeting tools

CTV ad buys just got better with the Peer39 contextual planning and targeting tools

Since the beginning of the new millennium, just 20 years in, we’ve watched massive changes in how we consume entertainment. Pay television (cable/satellite) are no longer the default, video stores are practically non-existent, and yet, the amount of content we have access to today far exceeds our wildest dreams back in the day.  The shift …

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Reduce the threat of fake news, misinformation with Peer39 and NewsGuard

Peer39 and NewsGuard have teamed up to help. The internet has democratized publishing to the point where anyone can purchase a domain and spin up a website with no real oversight to what they’re publishing – and that ease extends to social media. In March 2018, MIT released the results of the largest ever study …

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Peer39, Page Level Intelligence, News Benchmarks January 2020

Report: How modernized brand safety targeting of News can unlock advertising opportunities

While the online ad industry has grown exponentially over the years, so has the importance of brand safety targeting and standards. Most recently, this has included brands manually adding to legacy avoidance strategies that have led brands down an over-restrictive path avoiding entire categories such as News.  Brand safety and blacklists: an outdated standard? Keyword …

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