Test Your Brand Safety IQ

True or false?

1. Web pages refresh content on average every 5 days – therefore continuously changing the safety status of any given page.

 2. Domain level white and black lists take page-level information into consideration.

3. Pre-emptive page level safety decreases overall volume.

4. Verification protects you from unsafe sites.

5. In the Real Time Bidding environment, ad blocking requires you to pay for an impression regardless of if your ad runs or not.