At Peer39 Labs, the development of targeted online advertising technology is being led by scientists, researchers, and engineers recruited from a “who’s who” of Web companies and leading academic centers. These Internet veterans are designing a vital business engine through innovative primary research in targeted online advertising, leading to patented technology and business practices. Peer39 Labs has proven the viability of targeted online advertising not only as a concept but also as a practical application, through extensive and successful Beta testing with select companies. These tests have demonstrated considerable improvement in relevant ad delivery rates, improved granular categorization, and increased click-throughs.
Targeted online advertising is not merely a useful way to improve advertising results. As Internet use becomes more pervasive, targeted online advertising will be a survival tool. At present, many websites are ignored by potential advertisers, despite having content that is pertinent to the product being advertised and that is of interest to consumers. Targeted online advertising provides essential monetization opportunities by increasing the relevance of ads being shown to viewers, and through finding additional content categorizations that increase exposure. Targeted online advertising technology being developed by Peer39 Labs is here today to help the Internet companies of tomorrow.