Exploring the future of semantic advertising

Over the coming years intelligent semantic technologies that enable precise connections in the online economy will drive massive business opportunities, transforming whole industries as well as our experience of the Internet. Research and development on the next-generation algorithms that power Peer39's patented SemanticMatch^TM technology takes place at Peer39's R&D Center located in Israel. Results of this R&D enable highly precise matching of commercial offers and online content, the core of Peer39's business.

Innovations in sentiment, topic, classification, and ad selection analysis are based on proprietary revenue maximization processes that improve relevancy and enable better CTR, ROI, and conversions. The algorithmic intelligence generated by SemanticMatch^TM technology enables granular, targeted advertising that boosts revenues for publishers.