Safeguard Client Brands with SemanticProtect^TM

Frequently changing online content poses a risk to online advertisers. To answer the need for brand protection, Peer39's SemanticProtect^TM fights negatively associated content with an on-the-fly solution that keeps brands safe and advertising contracts secure.

Any detection of potentially negative content results in an immediate warning being sent to publishers. SemanticProtect^TM registers changes on pages, and automatically updates new content restrictions. SemanticProtect^TM covers all the bases by:

• Applying a global list of restrictions to web pages, thereby avoiding the placement of ads near problematic content such as stories involving disasters, accidents, crime, and adult material.

• Using "black lists" which are maintained across all Peer39 advertiser campaigns. Black lists are based on objectionable or inappropriate words and help avoid the placement of ads on pages with problematic language.

• Avoiding negative sentiment towards specific brands or products as defined by the publisher. Peer39 leverages innovations in Natural Language Processing and Machine Learning to understand and identify negative sentiment within content that does not reflect in the desired manner on specific brands.